San Antonio, August 29, 2025
News Summary
A new dual-brand restaurant featuring IHOP and Applebee’s has opened in San Antonio at the intersection of Loop 1604 and Stone Oak Parkway. This innovative location offers more than 124 menu items, allowing customers to enjoy menu crossover options from both brands any time of day. The concept aims to enhance convenience and variety by combining the beloved offerings of both restaurants under one roof. The franchisee behind the San Antonio site previously opened a similar location in Seguin and has plans for additional expansions.
San Antonio — A new dual-brand restaurant combining IHOP and Applebee’s opened its doors this week near the corner of Loop 1604 and Stone Oak Parkway, marking the city’s first location to house both brands under one roof. The grand opening represents part of a broader company initiative to operate multiple restaurant brands in a single location and follows an earlier combined site opened in Seguin months earlier.
Key facts up front
The San Antonio location launched as a single restaurant featuring more than 124 menu items, including cross-brand offerings that allow customers to mix and match items from both menus. The venue operates with a full menu available any time of day or night. The franchisee behind the Seguin location, who is also responsible for the San Antonio expansion, led this opening. Parent company management positions the combined operation as a fast-growing restaurant concept designed to increase convenience and variety for guests.
What the new location offers
The restaurant is designed to serve both brands within the same building, offering distinct experiences tied to each brand while sharing common back-of-house and service systems. Customers can expect a wide selection of items from both menus, with crossover selections created for the combined setting. The extended menu is available around the clock at this site.
Design and service features
- More than 124 menu items spanning IHOP and Applebee’s offerings.
- Menu items may be mixed and ordered at any time of day or night.
- Shared restaurant infrastructure enabling efficient service for two brands.
Relation to previous openings and franchisee role
The San Antonio opening follows the first combined IHOP-Applebee’s site that opened in Seguin several months earlier. The same franchisee who opened the Seguin location led the San Antonio expansion, indicating a continued franchise-led rollout of the combined-brand concept. Corporate ownership of both brands remains under the company that manages IHOP and Applebee’s and has described the dual-brand sites as an emerging concept for growth.
Planned additional location and development timeline
On March 13, 2025, a project filing was submitted to the Texas Department of Licensing and Regulation for the construction of another Applebee’s-IHOP on the 2000 block of Loop 1604 near Marbach Road. That planned site is separate from the Stone Oak Parkway location and is currently in development planning stages.
Construction for the planned Loop 1604/Marbach Road location is expected to run from June 2025 to March 2026, with an estimated build cost of approximately $1.2 million. The proposed new building is sized at about 5,620 square feet and is designed to include two dedicated dining areas (one for each brand), a drive-thru window, and a designated to-go order area. As of now, no official opening date or precise final site confirmation beyond the filing has been announced.
Background and strategic context
The combined-brand model is part of a strategic effort to maximize footprint and operational efficiency by housing multiple recognizable restaurant brands within one structure. This approach aims to broaden customer choice, extend service hours, and improve real estate utilization by sharing kitchen and service infrastructure while keeping distinct brand identities in dining areas.
The San Antonio opening and the Seguin pilot are among the first visible examples of this strategy being implemented in Texas. Continued filings and construction plans indicate ongoing interest from franchise operators in expanding the model to additional locations. Future openings will be subject to local permitting, construction schedules, and final franchisee and corporate decisions.
FAQ
Where is the new combined IHOP and Applebee’s located in San Antonio?
The new restaurant is near the corner of Loop 1604 and Stone Oak Parkway in San Antonio.
What brands are included in this location?
The location combines both IHOP and Applebee’s under one roof.
How many menu items are available?
The San Antonio location features more than 124 menu items, including crossover offerings.
Can I order the full menu any time?
Yes. The full menu can be ordered at any time of day or night at the San Antonio site.
Who is the franchisee behind the openings?
The same franchisee who opened the Seguin combined location is responsible for the San Antonio expansion.
Is another combined location planned?
A project filing was submitted on March 13, 2025, for a new combined Applebee’s-IHOP on the 2000 block of Loop 1604 near Marbach Road. Construction is expected from June 2025 to March 2026, but no official opening date has been confirmed.
Key features
| Feature | Details |
|---|---|
| Location (opened) | Near Loop 1604 & Stone Oak Parkway, San Antonio |
| Brands | IHOP and Applebee’s (dual-brand) |
| Menu items | More than 124 items, including crossover offerings |
| Hours | Full menu available any time of day or night |
| Planned new build | 2000 block of Loop 1604 near Marbach Road — 5,620 sq ft, $1.2M estimate |
| Planned amenities | Two dining areas, drive-thru window, to-go order area |
Timeline
| Date | Event | Status / Source |
|---|---|---|
| Earlier months (2025) | First combined IHOP-Applebee’s opened in Seguin | Opened; franchisee-led |
| This week (2025) | San Antonio grand opening of first combined IHOP and Applebee’s in city | Opened; franchise expansion |
| March 13, 2025 | Project filing for new Applebee’s-IHOP on Loop 1604 near Marbach Road | Filed with Texas Department of Licensing and Regulation |
| June 2025 – March 2026 | Expected construction period for Loop 1604/Marbach Road site | Planned construction; estimated completion March 2026 |
Simple visual statistics
Menu depth and construction timeline illustrated below. Bars are proportional for basic visual comparison.
Deeper Dive: News & Info About This Topic
HERE Resources
Voting Open for Best Happy Hour Deals in San Antonio
San Antonio Food Scene Expands with New Openings
San Antonio Celebrates Pi Day with Delicious $3.14 Deals!
San Antonio’s Ice Cream Scene Welcomes New Shops
Additional Resources
- Fox San Antonio
- Wikipedia: Applebee’s
- KENS5
- Google Search: IHOP Applebee’s San Antonio
- KSAT
- Google Scholar: Dual-brand restaurants
- Nation’s Restaurant News
- Encyclopedia Britannica: IHOP
- San Antonio Express-News
- Google News: Applebee’s IHOP combined restaurant
Author: STAFF HERE SAN ANTONIO WRITER
The SAN ANTONIO STAFF WRITER represents the experienced team at HERESanAntonio.com, your go-to source for actionable local news and information in San Antonio, Bexar County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Fiesta San Antonio, San Antonio Stock Show & Rodeo, and Dia de los Muertos. Our coverage extends to key organizations like the Greater San Antonio Chamber of Commerce and United Way of San Antonio and Bexar County, plus leading businesses in retail, insurance, and energy that power the local economy such as H-E-B, USAA, and Valero Energy. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREDallas.com, and HEREHouston.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
