Seguin, Texas, November 22, 2025
The City of Seguin has named Alora Wachholz as its new Director of Economic Development. With over 15 years of experience, Wachholz aims to enhance industrial growth, job creation, and workforce development in the community. Her leadership is expected to significantly contribute to the city’s economic resilience and strategic initiatives.
Seguin, Texas Names Alora Wachholz Economic Development Director
New leader prioritizes industrial growth, job creation, and skilled workforce development
Seguin, Texas – In a strategic move for its economic future, the City of Seguin has appointed Alora Wachholz as the new Director of Economic Development and Executive Director of the Seguin Economic Development Corporation (SEDC). This promotion comes after the departure of former Director Josh Schneuker, who has transitioned to the Greater SATX Regional Economic Partnership.
Wachholz’s extensive background in municipal economic development positions her to effectively lead Seguin’s growth initiatives. With a keen focus on fostering entrepreneurship and supporting local businesses, her role signifies a commitment to economic resilience in the community.
Professional Background
Prior to her new appointment, Wachholz served as the Deputy Director of Economic Development and SEDC since April 2024. With more than 15 years of experience in economic development throughout Texas, she holds a Bachelor of Arts in Political Science from Texas State University and a Master of Public Administration with a focus in Economics from the University of North Texas. Her professional qualifications include the Certified Economic Developer (CEcD) designation earned in 2018 and accreditation as a Master Economic Development Professional from the Advanced Economic Development Leadership Program in 2020.
Leadership and Achievements
Wachholz has made notable contributions to the SEDC, notably in industrial recruitment, business retention, and strategic planning. Under her leadership, the SEDC earned the 2024 Excellence in Economic Development Bronze Level Award from the International Economic Development Council (IEDC) for successfully implementing regional job fairs. Additionally, the organization received Economic Excellence Recognition from the Texas Economic Development Council (TEDC) in 2024, underscoring its dedication to professionalism and effective economic strategies.
Community and Economic Impact
Seguin has been on an upward trajectory, with a population increase of nearly 25% over the past decade. The city’s advantageous location between major Texas cities and close proximity to Mexico has attracted over 30 manufacturing companies, generating more than 8,000 jobs. The SEDC remains committed to workforce development, reflected in initiatives like the TX FAME Lone Star Chapter, which trains students as Advanced Manufacturing Technicians to meet the needs of a diverse array of industries.
Looking Ahead
As Seguin continues on its growth path, Wachholz is poised to bolster economic prosperity through collaboration with current partners, attracting new investments, and providing ongoing support for local businesses. Her vision aims to guide the community toward sustained economic success in the years to come, backed by an investment-friendly environment that nurtures innovation and growth.
Frequently Asked Questions (FAQ)
Who is Alora Wachholz?
Alora Wachholz is the newly appointed Director of Economic Development for the City of Seguin and Executive Director of the Seguin Economic Development Corporation (SEDC). She has 15 years of experience in municipal economic development across Texas and holds advanced degrees in Political Science and Public Administration with a focus in Economics.
What are some of Wachholz’s professional achievements?
Wachholz has been instrumental in driving industrial recruitment, business retention, and strategic planning efforts. Under her leadership, the SEDC received the 2024 Excellence in Economic Development Bronze Level Award from the International Economic Development Council (IEDC) and the Economic Excellence Recognition from the Texas Economic Development Council (TEDC) in 2024.
What is the current economic landscape of Seguin?
Seguin has experienced significant growth, with a population increase of nearly 25% over the past decade. The city’s strategic location between major Texas cities and proximity to Mexico has attracted over 30 manufacturing companies, generating more than 8,000 jobs. The SEDC continues to focus on workforce development, supporting initiatives like the TX FAME Lone Star Chapter, which trains students to become Advanced Manufacturing Technicians.
What are the future plans for Seguin’s economic development?
Under Wachholz’s leadership, Seguin aims to foster a thriving economy by building on existing partnerships, welcoming new investments, and supporting local businesses. The focus will be on sustaining economic prosperity and addressing the needs of a growing community.
Key Features of Seguin’s Economic Development
| Feature | Description |
|---|---|
| Population Growth | Nearly 25% increase over the past decade, with expectations to exceed 50,000 residents by 2031. |
| Manufacturing Sector | Over 30 manufacturing companies generating more than 8,000 jobs, representing nearly 30% of the private sector workforce. |
| Strategic Location | Proximity to major Texas cities and Mexico, facilitating access to growing markets and the Port of Houston. |
| Workforce Development | Initiatives like the TX FAME Lone Star Chapter train students to become Advanced Manufacturing Technicians, ensuring a skilled workforce. |
| Economic Recognition | SEDC received the 2024 Excellence in Economic Development Bronze Level Award from IEDC and the Economic Excellence Recognition from TEDC in 2024. |
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