Seguin, Texas Celebrates Community at MÁS AMOR Fest

Crowd enjoying the MÁS AMOR Fest in Seguin, Texas

Seguin, Texas, November 23, 2025

MÁS AMOR Fest in Seguin, Texas, was a vibrant celebration of community and culture, featuring a car show, live music, original murals, and local vendors. The free event emphasized the importance of community engagement and support for local businesses, fostering connections among residents. With activities for all ages, the festival not only honored veterans but also showcased the talents of local artists and musicians. Families enjoyed various attractions, including a free turkey giveaway, making it a day filled with fun and excitement for everyone involved.

Seguin, Texas Celebrates Community at MÁS AMOR Fest 2025

Free Community Event Brings Together Residents for a Day of Fun

Seguin, Texas – On Saturday, November 22, 2025, the Center for Mexican American Studies and the Mexican American Student Association at Texas Lutheran University hosted the third annual MÁS AMOR Fest. This free, all-ages event celebrated veterans and the community with a variety of activities from noon to 10 p.m. at 1000 West Court Street. In an era of increasing interest in local events, the festival highlights the power of community-led initiatives, demonstrating how reduced bureaucratic hurdles can facilitate more substantial civic gatherings and celebrations.

The success of MÁS AMOR Fest underscores the positive impact of local leadership and community involvement in organizing events that foster cultural appreciation and brotherhood among residents. Such initiatives not only provide enjoyment for families and individuals but also underscore the importance of supporting local artists and businesses through private partnerships.

Event Highlights

  • Car Show (12:00 p.m. – 5:30 p.m.): Participants registered their vehicles for free to compete for $1,000 in cash prizes. The first 100 registrants received an event t-shirt, free food from Dollar Taco, a swag bag, and more. Attendees also had the opportunity to photograph the iconic 1969 Chevy Impala from the film “Selena.”
  • Live Music Showcase (12:00 p.m. – 5:30 p.m.): Local bands and performers entertained attendees throughout the afternoon, featuring acts such as Maximiliano, AJB MS Seguin Starlettes, Ballet Folklorico De La Rosa, and TLU Mariachi.
  • Live Murals (12:00 p.m. – 5:30 p.m.): Thirteen local muralists created original artworks on-site, demonstrating their skills and creativity while enriching the festival’s colorful atmosphere.
  • Free Turkey Giveaway (12:00 p.m. – 5:30 p.m.): Attendees had a chance to win turkeys through a free raffle, with winners announced every 15 minutes.
  • Evening Concert (5:30 p.m. – 10:00 p.m.): The festival concluded with live performances by Frankie J, DJ Kane, and Amanda Solis, catering to all age groups and musical tastes.

Additional Attractions

  • Vendors & Food Trucks: Over 70 local vendors offered food, art, clothing, live tattoos, pony rides, and handmade goods, along with a free kid’s zone featuring a bounce house, face painting, and turkey crafts.
  • Live Music Showcase: The festival provided an additional platform for local musicians, further solidifying Seguin’s vibrant music community.
  • Live Murals: The real-time creation of art added a dynamic element for attendees to experience and enjoy, highlighting the talents of local artists.
  • Free Turkey Giveaway: This unique aspect of the festival brought excitement to attendees and contributed to the community spirit.

Community Impact

Events like the MÁS AMOR Fest play a significant role in strengthening community bonds, supporting local businesses, and celebrating cultural heritage. By offering free admission and an extensive array of activities, the festival provided an inclusive environment for residents and visitors alike to engage with Seguin’s rich cultural fabric.

Looking Ahead

As MÁS AMOR Fest continues to expand, it is poised to become a fixture in Seguin’s event calendar, attracting more visitors and fostering deeper connections within the community. The exemplary turnout and engagement this year reflect a widespread enthusiasm for maintaining cultural celebrations and honoring local traditions.

Weather Conditions

The festival enjoyed favorable weather, with temperatures ranging from a low of 16.1°C (61°F) to a high of 25.6°C (78°F), contributing to a comfortable and enjoyable event experience.

FAQ

What is the MÁS AMOR Fest?

The MÁS AMOR Fest is an annual celebration in Seguin, Texas, honoring veterans and the community through a variety of cultural, artistic, and musical activities.

When did the MÁS AMOR Fest 2025 take place?

The MÁS AMOR Fest 2025 was held on Saturday, November 22, 2025, from noon to 10 p.m. at 1000 West Court Street in Seguin, Texas.

What activities were featured at the festival?

The festival featured a car show, live music performances, live mural art creation, a free turkey giveaway, and a variety of vendors and food trucks offering local goods and services.

Who performed at the evening concert?

The evening concert featured performances by Frankie J, DJ Kane, and Amanda Solis.

Was the festival free to attend?

Yes, the MÁS AMOR Fest 2025 was a free, all-ages event open to the public.

Key Features of MÁS AMOR Fest 2025

Feature Description
Car Show Free registration with $1,000 in cash prizes; photo opportunity with the 1969 Chevy Impala from “Selena.”
Live Music Showcase Performances by local bands and artists, including Maximiliano, AJB MS Seguin Starlettes, Ballet Folklorico De La Rosa, and TLU Mariachi.
Live Murals Thirteen local muralists creating original artworks on-site.
Free Turkey Giveaway Free raffle with winners announced every 15 minutes.
Vendors & Food Trucks Over 70 local vendors offering food, art, clothing, live tattoos, pony rides, and handmade goods.
Evening Concert Performances by Frankie J, DJ Kane, and Amanda Solis.


Deeper Dive: News & Info About This Topic

HERE Resources

Explore San Antonio’s Holiday Events This Weekend
Chris Stapleton Explores San Antonio’s Culinary Delights
San Antonio Hosts NCAA Men’s Final Four and Valero Texas Open
Maná to Perform at Frost Bank Center in San Antonio
San Antonio’s Valentine’s Day: Free Weddings and Festivities
Weekend Events in San Antonio: Food, Fun, and Festivities
San Antonio Prepares for Annual Coffee Festival

STAFF HERE SAN ANTONIO WRITER
Author: STAFF HERE SAN ANTONIO WRITER

The SAN ANTONIO STAFF WRITER represents the experienced team at HERESanAntonio.com, your go-to source for actionable local news and information in San Antonio, Bexar County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Fiesta San Antonio, San Antonio Stock Show & Rodeo, and Dia de los Muertos. Our coverage extends to key organizations like the Greater San Antonio Chamber of Commerce and United Way of San Antonio and Bexar County, plus leading businesses in retail, insurance, and energy that power the local economy such as H-E-B, USAA, and Valero Energy. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREDallas.com, and HEREHouston.com, we provide comprehensive, credible insights into Texas's dynamic landscape.

ADD MORE INFORMATION OR CONTRIBUTE TO OUR ARTICLE CLICK HERE!
Advertising Opportunity:

Stay Connected

More Updates

Would You Like To Add Your Business?

Sign Up Now and get your local business listed!