San Antonio, Texas, November 25, 2025
The City of San Antonio has initiated the ‘Keep Crossings SAfe’ campaign to enhance pedestrian safety along high-risk corridors. The campaign aims to reduce pedestrian fatalities through community engagement, education, and awareness. It addresses critical issues like distracted driving and encourages residents to use designated crosswalks. The initiative also showcases the city’s commitment to fostering a safer environment as part of its Vision Zero goal, which seeks to eliminate traffic-related deaths.
San Antonio’s ‘Keep Crossings SAfe’ Campaign Boosts Pedestrian Safety
San Antonio, Texas – The City of San Antonio is launching an impactful public safety campaign, “Keep Crossings SAfe,” aimed at significantly reducing pedestrian fatalities along critical high-risk corridors: Zarzamora Street, Fredericksburg Road, and W.W. White Road. This initiative illustrates local government’s commitment to enhancing safety on the roads and underscores the entrepreneurial spirit found in the community’s determination to ensure all residents are protected as they navigate the city.
With a growing population in San Antonio, the need to prioritize pedestrian safety has never been more urgent. The innovative measures introduced through this campaign combine education, community engagement, and awareness—a formula that reflects the city’s potential for collective strength in addressing vital public safety concerns. By fostering a proactive approach rather than a reactive one, San Antonio aims not only to save lives but also to cultivate an environment that is open to business and community growth.
Campaign Details
The “Keep Crossings SAfe” campaign specifically targets high-risk behaviors that are known contributors to dangerous traffic incidents, including failing to cross at designated crosswalks, distracted driving, and speeding. Visually striking life-size silhouettes representing real community members will be strategically placed near busy intersections and crossing points to serve as powerful reminders to both drivers and pedestrians about the importance of roadway awareness. This human-centric approach is designed to evoke empathy and responsibility among all road users.
Statistics and Background
Recent figures from the Texas Department of Transportation (TxDOT) highlight the gravity of the situation: last year alone, San Antonio experienced 769 traffic crashes that involved pedestrians, resulting in 83 fatalities and 168 serious injuries. Such alarming statistics have classified San Antonio as the seventh deadliest city in the nation for pedestrians. The “Keep Crossings SAfe” initiative, funded through a federal Safe Streets for All (SS4A) grant, aligns with the city’s overarching Vision Zero goal, which strives to eliminate traffic-related deaths altogether.
Community Engagement and Future Plans
Part of the campaign’s strategy includes empowering residents to actively participate in fostering safer streets. Citizens are encouraged to consistently use marked crossings, obey traffic signals, and enhance their visibility to drivers, especially during nighttime. Beyond individual actions, residents are invited to report unsafe crossing areas and engage in community discussions to address and rectify dangers. These collaborative efforts highlight the community-driven approach that can transform local environments for the better.
Complementary Initiatives
San Antonio has not stopped with the “Keep Crossings SAfe” initiative. This past June, the city received an $8 million federal grant earmarked for safety improvements along Culebra Road, another area notorious for traffic fatalities. Enhancements planned for this corridor include reconfiguring traffic lanes to improve driver sightlines, showcasing how federal investment combined with local knowledge can lead to significant upgrades and responsibility on our roadways. This effort is further supported by the Bipartisan Infrastructure Law designed to boost transportation safety across the nation.
Conclusion
San Antonio’s “Keep Crossings SAfe” campaign embodies a forward-looking approach to pedestrian safety, emphasizing education, community participation, and essential infrastructure adjustments. By tackling the complexities of traffic safety head-on, the city is not only working to protect its residents but also showcasing a commitment to making San Antonio a safer, more navigable place for all. Residents have the power to get involved—support local initiatives, adhere to safety practices, and contribute to a thriving community where pedestrians can walk freely.
Frequently Asked Questions (FAQ)
What is the “Keep Crossings SAfe” campaign?
The “Keep Crossings SAfe” campaign is a public safety initiative launched by the City of San Antonio to reduce pedestrian fatalities along three high-risk corridors: Zarzamora Street, Fredericksburg Road, and W.W. White Road. The campaign focuses on education, awareness, and community engagement to promote safer road behaviors.
Why were Zarzamora Street, Fredericksburg Road, and W.W. White Road chosen for this campaign?
These corridors were identified as high-risk areas due to a significant number of pedestrian-related traffic incidents, including fatalities and serious injuries. Targeting these areas aims to address the most pressing safety concerns in the city.
How does the campaign aim to raise awareness?
The campaign utilizes life-size silhouettes representing real community members, placed near busy intersections and crossing points, to humanize the issue and foster empathy among road users. This approach is intended to make the message more relatable and impactful.
What are the main behaviors the campaign addresses?
The campaign focuses on high-risk behaviors such as not crossing at designated crosswalks, distracted driving, and speeding, which contribute to severe crashes and pedestrian fatalities.
How can residents get involved in the campaign?
Residents are encouraged to always use marked crossings, obey traffic signals, and remain visible to drivers when walking, especially at night. They can also report dangerous crossings and participate in community engagement efforts to enhance road safety.
What other safety initiatives is San Antonio undertaking?
In June 2024, San Antonio secured an $8 million federal grant to fund safety enhancements along Culebra Road within Loop 410, a thoroughfare identified as one of the city’s deadliest roads. Planned upgrades include reconfiguring traffic lanes to improve driver visibility, aiming to reduce crashes and fatalities.
Key Features of the “Keep Crossings SAfe” Campaign
| Feature | Description |
|---|---|
| Targeted Corridors | Zarzamora Street, Fredericksburg Road, and W.W. White Road |
| Focus Areas | Education, awareness, and community engagement |
| Campaign Approach | Life-size silhouettes representing real community members placed near busy intersections and crossing points |
| Funding Source | Federal Safe Streets for All (SS4A) grant |
| Related Initiative | Safety enhancements along Culebra Road funded by an $8 million federal grant |
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Author: STAFF HERE SAN ANTONIO WRITER
The SAN ANTONIO STAFF WRITER represents the experienced team at HERESanAntonio.com, your go-to source for actionable local news and information in San Antonio, Bexar County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Fiesta San Antonio, San Antonio Stock Show & Rodeo, and Dia de los Muertos. Our coverage extends to key organizations like the Greater San Antonio Chamber of Commerce and United Way of San Antonio and Bexar County, plus leading businesses in retail, insurance, and energy that power the local economy such as H-E-B, USAA, and Valero Energy. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREDallas.com, and HEREHouston.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
