San Antonio, December 4, 2025
San Antonio-made Toyota hybrid vehicles are seeing robust sales growth, with an 11.4% increase for the Sequoia and a remarkable 182% rise in Tundra hybrid sales. Meanwhile, the company’s electric vehicles face significant market struggles, prompting a reevaluation of production targets. The hybrid success illustrates local manufacturing’s role in economic development, amidst a mixed global sales performance. Supporting local businesses remains vital for community growth.
San Antonio, Texas
San Antonio-made Toyota hybrid vehicles have experienced significant sales growth, while the company’s electric vehicle (EV) models face challenges in the market.
The automotive landscape in San Antonio is undergoing a transformation, particularly with Toyota’s focus on hybrid vehicles manufactured in the region. As local entrepreneurs and businesses advocate for less regulatory burden, the thriving market for hybrid models is a testament to the resilient spirit of the community. The advancements and success of the hybrid vehicle line not only reflect the commitment of local manufacturing but also indicate a strong consumer preference that could contribute to San Antonio’s economic growth.
In November 2025, Toyota’s North American division reported sales of 212,772 vehicles, marking a 2.7% increase compared to the same month in the previous year. This growth was largely attributed to the outstanding sales performance of hybrids produced at the San Antonio plant. For instance, the hybrid version of the Sequoia witnessed an 11.4% sales increase, with 253 additional units sold over November 2024. Meanwhile, the Tundra hybrid reached a record sales month with 2,870 units sold, representing a staggering 182% increase from the previous year.
The Contrast: EV Sales Struggles
While the hybrid models achieved remarkable growth, Toyota’s electric vehicle (EV) lineup encountered significant hurdles. In August 2025, only 18 electric vehicles were sold in Japan—marking a 71% decline from the prior year. Analysts have pointed to several factors hindering EV sales, including a lack of robust government incentives, inadequate charging infrastructure, and lingering consumer skepticism surrounding performance and costs, which are crucial elements in consumer decision-making.
Toyota’s Global Sales Performance
Overall, Toyota’s global performance reflects mixed results amid shifting consumer preferences. The company sold 10.2 million vehicles worldwide in 2024, marking a 1.4% decline from the previous year. Despite this downturn, hybrid vehicles astonishingly accounted for a record 40.8% of total sales, underscoring resilient demand in markets, particularly in the United States.
Future Outlook: Adjustments in EV Production Plans
In light of the current market trends, Toyota has recalibrated its electric vehicle production targets. The manufacturer now plans to produce 1 million EVs in 2026, which is a 30% decrease from its initial goal of 1.5 million. This strategic pivot indicates a cautious approach toward the evolving landscape of the EV market, emphasizing the need for sustainable growth while responding to current challenges.
Conclusion
In summary, Toyota’s San Antonio-made hybrid vehicles are thriving, showcasing a bright spot in the automotive market against the backdrop of struggling EV sales. The success of these hybrids is indicative of not just consumer preference but also highlights the vital role local manufacturing plays in the community’s economic development. As we look ahead, supporting innovations and fostering a conducive environment for business could propel San Antonio toward more significant achievements in the economy. Readers are encouraged to support local businesses and stay engaged in our thriving economic landscape.
Frequently Asked Questions (FAQ)
What is the sales performance of Toyota’s San Antonio-made hybrid vehicles?
In November 2025, Toyota’s San Antonio-made hybrid vehicles experienced significant sales growth. The hybrid Sequoia saw an 11.4% increase in sales, with 253 more units sold compared to November 2024. The Tundra hybrid achieved a record sales month, selling 2,870 units, a 182% increase from the previous year.
How have Toyota’s electric vehicle (EV) sales been performing?
Toyota’s EV sales have faced challenges. In August 2025, the company sold only 18 electric vehicles in Japan, a 71% decrease from the previous year. Factors contributing to this decline include limited government incentives, insufficient charging infrastructure, and consumer skepticism regarding range and costs.
What are Toyota’s global sales figures for 2024?
In 2024, Toyota sold 10.2 million vehicles globally, a 1.4% decrease from the previous year. Despite this decline, hybrid vehicles accounted for a record 40.8% of total sales, indicating strong demand in markets like the United States.
Has Toyota adjusted its electric vehicle production plans?
Yes, Toyota has revised its electric vehicle production plans. The company now aims to produce 1 million EVs in 2026, a 30% reduction from its earlier target of 1.5 million. This adjustment is in response to a slowdown in the global EV market.
| Model | Sales Increase (November 2025) | Year-over-Year Sales Growth |
|---|---|---|
| Hybrid Sequoia | 11.4% | 253 additional units sold compared to November 2024 |
| Tundra Hybrid | 182% | Record sales month with 2,870 units sold, a 182% increase from the previous year |
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Author: STAFF HERE SAN ANTONIO WRITER
The SAN ANTONIO STAFF WRITER represents the experienced team at HERESanAntonio.com, your go-to source for actionable local news and information in San Antonio, Bexar County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Fiesta San Antonio, San Antonio Stock Show & Rodeo, and Dia de los Muertos. Our coverage extends to key organizations like the Greater San Antonio Chamber of Commerce and United Way of San Antonio and Bexar County, plus leading businesses in retail, insurance, and energy that power the local economy such as H-E-B, USAA, and Valero Energy. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREDallas.com, and HEREHouston.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
