San Antonio, December 17, 2025

Renowned Latin music artists Romeo Santos and Prince Royce will light up the Frost Bank Center in San Antonio with their concert as part of the ‘Mejor Tarde Que Nunca’ tour. Scheduled for May 2, 2026, this event promises to showcase the rich energy of Latin music through unforgettable performances. Tickets go on sale December 19, 2025, and this tour marks a significant event for fans across various U.S. cities, including a focus on community engagement and economic benefits for the local area.

San Antonio, Texas

Romeo Santos and Prince Royce are set to bring their electrifying performances to San Antonio, Texas, with a concert scheduled at the Frost Bank Center on Saturday, May 2, 2026. This event is part of their much-anticipated “Mejor Tarde Que Nunca” tour, showcasing the enduring popularity of these Latin music icons.

With the tour kicking off on April 1, 2026, in Milwaukee, Wisconsin, fans can look forward to a series of 25 concerts across various cities in the United States. This extensive tour not only highlights the artists’ incredible appeal but also reflects the vibrant energy of Latin music, which continues to gain traction in the mainstream. As both artists have invested years into perfecting their craft, their performances are expected to be a celebration of their shared legacy and artistry.

Tour Details

The “Mejor Tarde Que Nunca” tour is designed to engage fans with unforgettable performances from two of the most recognized names in Latin music today. The excitement around this tour is more than just about the concerts; it represents the entrepreneurial spirit of live entertainment, which has rebounded strongly after recent challenges.

Ticket Information

For those eager to attend, general tickets will go on sale starting at 10 a.m. local time on Friday, December 19, 2025. Tickets will be available for purchase via the Frost Bank Center’s website and Ticketmaster, ensuring that fans have access to this highly anticipated event.

Artist Background

Romeo Santos, often referred to as the “King of Bachata,” is an American singer, songwriter, and record producer. He gained fame as the lead vocalist of the award-winning group Aventura and has since sold over 24 million records worldwide, establishing a significant impact on the bachata genre.

Prince Royce, a Dominican-American singer and songwriter, is renowned not only for his successful solo career but also for his contributions to Latin music. As his discography showcases a diverse blend of sounds, he has won multiple accolades, solidifying his role as a crucial figure in contemporary Latin music.

Strengthening the Local Economy

Concerts such as these do more than entertain—they also contribute to the local economy by attracting visitors, generating revenue for small businesses, and creating job opportunities. As audiences from near and far converge on the Frost Bank Center, local hotels, restaurants, and shops stand to benefit significantly. The collective purchasing power of concertgoers can provide a much-needed boost, particularly in areas still recovering from economic downturns.

Encouraging Community Engagement

The engagement of local businesses is vital in fostering a healthy economic climate. Events like this concert encourage partnerships within the community as businesses work together to promote hospitality and entertainment. It demonstrates the importance of community involvement in hosting large-scale events that can enhance the cultural landscape of San Antonio.

Conclusion

As the countdown to the “Mejor Tarde Que Nunca” concert begins, it’s an exciting time for San Antonio. Enthusiasts of Latin music will have the chance to witness two of its brightest stars on stage while contributing to the local economy’s revival. It’s an opportunity to celebrate music, culture, and the entrepreneurial spirit that defines Texas. Fans are encouraged to support local businesses and stay connected to the opportunities that events like this can bring to the San Antonio area.

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Author: STAFF HERE SAN ANTONIO WRITER

The SAN ANTONIO STAFF WRITER represents the experienced team at HERESanAntonio.com, your go-to source for actionable local news and information in San Antonio, Bexar County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Fiesta San Antonio, San Antonio Stock Show & Rodeo, and Dia de los Muertos. Our coverage extends to key organizations like the Greater San Antonio Chamber of Commerce and United Way of San Antonio and Bexar County, plus leading businesses in retail, insurance, and energy that power the local economy such as H-E-B, USAA, and Valero Energy. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREDallas.com, and HEREHouston.com, we provide comprehensive, credible insights into Texas's dynamic landscape.