San Marcos, Texas, January 9, 2026
The permanent closure of Target’s in-store café in San Marcos has raised concerns among shoppers, particularly regarding the availability of popular snacks like popcorn. The café will shut its doors on January 31, coinciding with a significant $15 million renovation of the store that aims to enhance its operations. While the exact reasons for the café’s closure remain unclear, many local shoppers have expressed disappointment over the loss of their snack options.
San Marcos, Texas – Target Café Closure Sparks Popcorn Panic Among Shoppers
San Marcos, Texas – Target’s announcement of the permanent closure of its in-store café in San Marcos has left many shoppers concerned about the future availability of their favorite snacks, particularly the popular popcorn.
Closure Details
On January 5, 2026, a photo shared on social media revealed signage indicating that the café would close permanently on January 31. This unexpected news has raised questions among the local community regarding the reasons behind the closure and its potential impact on the store’s operations.
Store Renovation Plans
State records indicate that the San Marcos Target location is scheduled for a $15 million renovation starting in early February 2026. The planned upgrades include expanded Drive Up and order pickup areas, reconfigured aisles, updated grocery and home departments, refreshed flooring and lighting, improved signage, and backroom changes related to same-day fulfillment and inventory management. While the café closure coincides with these renovation plans, it remains unclear whether the two are directly connected.
Shoppers’ Reactions
The café’s closure has elicited strong reactions from local shoppers who have grown accustomed to enjoying snacks like popcorn and ICEEs during their shopping trips. Many have expressed their disappointment and concern over the change, highlighting the café’s role in enhancing their shopping experience.
Broader Trend in Target Stores
This closure aligns with a broader trend observed in Target stores nationwide. Over the past decade, many in-store cafés have been phased out as the retailer shifts towards higher-margin food and beverage partnerships and fulfillment-driven remodels. The introduction of Starbucks, Pizza Hut Express counters, and self-serve snack bars in select stores reflects changing customer behavior and evolving store economics. These changes aim to better meet customer preferences and improve operational efficiency.
Target’s Response
Target has not provided specific comments regarding the San Marcos café closure. However, the company has previously stated that decisions to close in-store cafés are made after careful consideration of factors such as customer demand, operational efficiency, and alignment with the company’s strategic goals. Target continues to evaluate its store formats and offerings to ensure they meet the evolving needs of its customers.
Conclusion
The closure of the Target café in San Marcos has sparked concern among shoppers who valued the convenience and enjoyment of in-store snacks like popcorn. While the café’s closure coincides with significant store renovations, the exact reasons behind the decision remain unclear. As Target continues to adapt its store formats and offerings, customers are encouraged to stay informed about changes that may affect their shopping experience.
FAQ
What is the reason for the Target café closure in San Marcos?
The exact reason for the café’s closure has not been specified. However, it coincides with a planned $15 million renovation of the store, which includes various upgrades and changes to the store’s layout and offerings.
When is the Target café in San Marcos closing?
The café is scheduled to close permanently on January 31, 2026.
Will other Target stores in Texas close their cafés?
While some Target stores nationwide have phased out their in-store cafés, there is no specific information indicating that other Target locations in Texas will close their cafés at this time.
What changes are planned for the San Marcos Target store?
The store is set to undergo a $15 million renovation starting in early February 2026, which includes expanded Drive Up and order pickup areas, reconfigured aisles, updated grocery and home departments, refreshed flooring and lighting, improved signage, and backroom changes related to same-day fulfillment and inventory management.
How can I find out if my local Target café is closing?
Customers are encouraged to check with their local Target store for the most current information regarding café operations and any upcoming changes. Store-specific updates are typically communicated through official Target channels or in-store signage.
Key Features of the Article
| Feature | Description |
|---|---|
| Location | San Marcos, Texas |
| Event | Closure of Target café |
| Closure Date | January 31, 2026 |
| Renovation Plans | $15 million renovation starting February 2026 |
| Shoppers’ Reactions | Concerns over loss of in-store snacks like popcorn |
| Broader Trend | Phasing out of in-store cafés in Target stores nationwide |
| Target’s Response | No specific comments provided regarding the closure |
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