San Antonio, Texas, February 1, 2026
Alamo Beer Co., a San Antonio brewery, has committed $211,869 for renovations following its acquisition by SJK Capital. Set to enhance the brewery’s downtown presence, the project will focus on improving the beer hall and restrooms. Construction starts mid-February and concludes by early April. This move aims to revitalize operations and customer experience after emerging from Chapter 11 bankruptcy in late 2025. The brewery is also leveraging a licensing agreement with Hulu for promotional purposes.
San Antonio Brewery Commits $211K to Renovate After Acquisition
San Antonio, Texas – Alamo Beer Co., a 29-year-old brewery, has pledged $211,869 for renovations following its acquisition by Australia-based SJK Capital. The project, announced on January 28, 2026, aims to revitalize the brewery’s downtown location, with construction set to begin on February 15 and conclude by April 1. The renovations will focus on enhancing the beer hall and restrooms to improve the customer experience. Details on the specific changes have not been disclosed.
The acquisition by SJK Capital, finalized in December 2025, marked a significant shift for Alamo Beer Co., which had been operating under Chapter 11 bankruptcy protection since February 2025. The deal included a $3.75 million bid at a bankruptcy court auction, allowing the brewery to emerge from financial distress. SJK Capital plans to modernize brewing operations and revamp the taproom experience, while maintaining current staff and continuing operations at the East Side brewery.
In addition to the acquisition, SJK Capital secured a licensing agreement with Hulu to continue promoting Alamo Beer in the streaming service’s reboot of “King of the Hill.” This partnership allows the brewery to use the likeness of the show’s characters on their cans, capitalizing on the brand’s pop culture appeal.
Alamo Beer Co. has been a staple in San Antonio since its founding in 1997, known for its craft beers and community engagement. The recent developments signal a new chapter for the brewery, with plans for expansion and modernization aimed at strengthening its presence in the local market.
Overview of the Renovation Project
The $211,869 renovation project is a strategic move aimed at reinvigorating Alamo Beer Co.’s downtown presence. With construction scheduled to start mid-February and wrap up by early April, the focus will be on improving the beer hall and restrooms. Enhancing customer experience through modern updates can not only attract new patrons but also establish a loyal customer base.
Acquisition Impact and Future Plans
The acquisition by SJK Capital represents a vital turnaround point for Alamo Beer Co. Having emerged from Chapter 11 bankruptcy protection, the brewery now has the backing to not only sustain but also to grow its operations. SJK Capital’s plans to modernize the brewing processes and enhance the taproom experience indicate a commitment to improving both product quality and the overall customer experience.
Community Engagement and Local Growth
Alamo Beer Co. has long been known for its deep-rooted community involvement. As it sets out to revamp its facilities and operations, maintaining its existing staff shows SJK Capital’s respect for local employment opportunities. This not only fosters a sense of stability but reinforces the brewery’s role as an integral part of the San Antonio economy.
Leveraging Pop Culture Partnerships
The licensing agreement with Hulu for the reboot of “King of the Hill” adds a unique marketing angle that could attract attention to Alamo Beer Co. Using characters from a beloved series on product packaging connects the brewery to a broader audience, enhancing brand recognition and appeal.
Conclusion
Alamo Beer Co.’s recent developments demonstrate a remarkable resurgence and renewed optimism in the San Antonio business landscape. The substantial investment in renovations, along with strategic acquisitions, showcases the resilience of local entrepreneurs and investors alike. As San Antonio continues to evolve, supporting local businesses like Alamo Beer Co. is critical to fostering sustained economic growth. Community members are encouraged to visit the brewery and experience firsthand the positive changes taking shape.
Frequently Asked Questions
What is the purpose of Alamo Beer Co.’s $211K renovation pledge?
The renovation pledge aims to revitalize the brewery’s downtown location, focusing on enhancing the beer hall and restrooms to improve the customer experience.
When will the renovations at Alamo Beer Co. begin and end?
Construction is set to begin on February 15 and conclude by April 1, 2026.
Who acquired Alamo Beer Co.?
Alamo Beer Co. was acquired by Australia-based SJK Capital in December 2025.
What is the significance of the licensing agreement with Hulu?
The licensing agreement allows Alamo Beer Co. to use the likeness of characters from “King of the Hill” on their cans, capitalizing on the brand’s pop culture appeal.
How long has Alamo Beer Co. been operating in San Antonio?
Alamo Beer Co. has been a staple in San Antonio since its founding in 1997.
Key Features of Alamo Beer Co.’s Recent Developments
| Feature | Details |
|---|---|
| Renovation Pledge | $211,869 for downtown brewery enhancements |
| Acquisition | Acquired by Australia-based SJK Capital in December 2025 |
| Licensing Agreement | Continued promotion in Hulu’s “King of the Hill” reboot |
| Operational Status | Maintaining current staff and operations at East Side brewery |
| Community Engagement | Plans for expansion and modernization to strengthen local presence |
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Author: STAFF HERE SAN ANTONIO WRITER
The SAN ANTONIO STAFF WRITER represents the experienced team at HERESanAntonio.com, your go-to source for actionable local news and information in San Antonio, Bexar County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Fiesta San Antonio, San Antonio Stock Show & Rodeo, and Dia de los Muertos. Our coverage extends to key organizations like the Greater San Antonio Chamber of Commerce and United Way of San Antonio and Bexar County, plus leading businesses in retail, insurance, and energy that power the local economy such as H-E-B, USAA, and Valero Energy. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREDallas.com, and HEREHouston.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
