Schertz, Texas, February 2, 2026
James Avery Artisan Jewelry is set to expand its presence in San Antonio with a new store at Schertz Station, scheduled to open in late spring 2026. The store will feature iconic charm designs, including local pieces inspired by San Antonio. The Schertz Station development aims to enhance the area’s appeal through a mix of retail, dining, and residential spaces. This expansion underlines James Avery’s commitment to local craftsmanship and community engagement.
San Antonio, Texas
James Avery Set to Open New Store in Schertz Station
James Avery Artisan Jewelry is making strides in San Antonio by opening a new store in Schertz Station, a multimillion-dollar shopping center currently under development in Schertz, Texas. Scheduled to open in late spring 2026, this store will offer a variety of the brand’s signature charm designs, including unique San Antonio-inspired pieces like the “Viva Fiesta” and Alamo charms.
The Schertz Station development is an expansive initiative, covering approximately 72 acres and designed to include a mix of dining, retail, and residential options. James Avery’s new location at 18406 IH-35N will provide a more convenient shopping experience for local customers, catering to the growing demand within the community.
About James Avery Artisan Jewelry
Founded in 1954 in Kerrville, Texas, James Avery Artisan Jewelry is a family-owned business renowned for its handcrafted jewelry, which includes a diverse array of charms, bracelets, and necklaces. The brand has developed a strong presence in Texas, now boasting over 120 stores statewide, and has recently begun expanding into other states, including Arizona and Tennessee. A significant portion of its jewelry continues to be crafted in Texas, reflecting the company’s commitment to local craftsmanship and quality.
Schertz Station Development Overview
The Schertz Station project represents a broader trend of investment and economic growth in the region. By providing a mixed-use environment, it aims to enhance the overall appeal of the area and support local business activities. This development aligns with a growing number of entrepreneurial efforts that reflect the community’s resilience and ambition. Such initiatives contribute positively to the Bexar County economy, creating jobs and fostering innovation amid evolving consumer preferences.
Exciting Offerings at the New Store
Once opened, the Schertz Station store is set to feature approximately 2,800 square feet of retail space. Customers can expect to find an extensive selection of James Avery’s iconic charm designs, alongside pieces that celebrate local culture and heritage. This localized approach not only enhances the shopping experience but also strengthens community ties by showcasing connections to the rich history of San Antonio.
Timeline for the New Store and Community Impact
Construction for the James Avery store in Schertz Station is expected to wrap up by May 2026, with the grand opening planned for late spring. This store adds to James Avery’s expanding footprint in the San Antonio area, following the opening of a new store at Westover Marketplace in June 2024. The arrival of this store is anticipated to provide significant benefits to the local community, not only through retail but also as a local employer and supporter of regional craftsmanship.
Conclusion
The introduction of James Avery Artisan Jewelry’s new store in Schertz Station marks a significant development for the local economy and the retail landscape in San Antonio. By supporting businesses that focus on quality and local craftsmanship, residents and leaders can play a part in shaping a vibrant economic future. Engaging with local offerings, such as those from James Avery, is essential in nurturing the entrepreneurial spirit that drives San Antonio forward.
Frequently Asked Questions (FAQ)
When is the new James Avery store in Schertz Station opening?
The new store is scheduled to open in late spring 2026.
Where is the new James Avery store located?
The store is located at 18406 IH-35N in Schertz, Texas, within the Schertz Station shopping center.
What products will the new store offer?
The store will offer a range of James Avery’s signature charm designs, including San Antonio-inspired pieces like “Viva Fiesta” and Alamo charms.
What is the Schertz Station development?
Schertz Station is a multimillion-dollar, mixed-use development spanning approximately 72 acres, featuring dining, retail, and residential spaces.
When was James Avery Artisan Jewelry founded?
James Avery Artisan Jewelry was founded in 1954 in Kerrville, Texas.
Key Features of the New James Avery Store in Schertz Station
| Feature | Description |
|---|---|
| Opening Date | Late spring 2026 |
| Location | 18406 IH-35N, Schertz, Texas, within Schertz Station shopping center |
| Store Size | Approximately 2,800 square feet |
| Product Offerings | Signature charm designs, including San Antonio-inspired pieces like “Viva Fiesta” and Alamo charms |
| Development Details | Schertz Station spans approximately 72 acres, featuring dining, retail, and residential spaces |
| Company Background | Founded in 1954 in Kerrville, Texas; over 120 stores across Texas; known for handcrafted jewelry |
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Author: STAFF HERE SAN ANTONIO WRITER
The SAN ANTONIO STAFF WRITER represents the experienced team at HERESanAntonio.com, your go-to source for actionable local news and information in San Antonio, Bexar County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Fiesta San Antonio, San Antonio Stock Show & Rodeo, and Dia de los Muertos. Our coverage extends to key organizations like the Greater San Antonio Chamber of Commerce and United Way of San Antonio and Bexar County, plus leading businesses in retail, insurance, and energy that power the local economy such as H-E-B, USAA, and Valero Energy. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREDallas.com, and HEREHouston.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
