Texas, February 11, 2026
Flix Brewhouse has expanded its presence in Texas by acquiring four Alamo Drafthouse theaters, including locations in El Paso, Katy, and Lubbock. This acquisition increases their total locations from 11 to 15, with a grand reopening set for February 2026 to coincide with the release of ‘Scream 7’. The rebranded theaters will offer premium dining experiences, including craft beer and seat-side service, enhancing Flix’s footprint in the dine-in cinema market.
Flix Brewhouse Expands in Texas with Acquisition of Four Alamo Drafthouse Locations
Flix Brewhouse, a Texas-based cinema brewery chain, has acquired four Alamo Drafthouse theaters in Texas, marking a significant expansion of its national footprint. The newly acquired locations include:
- West El Paso (Montecillo Boulevard)
- East El Paso (Joe Battle Boulevard and Pellicano)
- Katy (LaCenterra in Cinco Ranch)
- Lubbock (Loop 289 Northwest)
This acquisition increases Flix Brewhouse’s national presence from 11 to 15 locations, with 129 screens across six states. Notably, El Paso becomes the first city nationwide to host three Flix Brewhouse locations.
Rebranding and Reopening
The four theaters are undergoing rebranding and are slated to reopen on February 23, 2026, in time for the release of “Scream 7.” Pre-sale tickets will be available starting February 13 on the Flix Brewhouse website.
Flix Brewhouse’s Offerings
Guests can expect premium presentation, seat-side hospitality, a diverse menu, and award-winning craft beer selections. Flix Brewhouse also offers mobile ordering and attentive full-service support, distinguishing itself in the dine-in cinema space.
Background
Founded in Round Rock, Texas, in 2011, Flix Brewhouse is the world’s only first-run cinema brewery, combining the latest Hollywood releases with award-winning craft beer and a full-service kitchen. The company operates 15 locations across six states, including theaters in San Antonio, Oklahoma City, and Albuquerque.
The acquisition follows Alamo Drafthouse’s recent closure of these locations, which were previously operated by Triple Tap Ventures, a franchisee of Alamo Drafthouse. Flix Brewhouse’s expansion into these markets aims to provide a seamless transition for moviegoers seeking a dine-in cinema experience.
Flix Brewhouse’s Expansion Strategy
Flix Brewhouse’s strategic growth focuses on delivering a distinctly different experience for moviegoers, emphasizing quality, service, and community. The company remains committed to innovation and continuous improvement in the dine-in cinema space.
Frequently Asked Questions (FAQ)
What locations did Flix Brewhouse acquire?
Flix Brewhouse acquired four Alamo Drafthouse theaters in Texas: West El Paso (Montecillo Boulevard), East El Paso (Joe Battle Boulevard and Pellicano), Katy (LaCenterra in Cinco Ranch), and Lubbock (Loop 289 Northwest).
When will the newly acquired theaters reopen?
The four theaters are undergoing rebranding and are slated to reopen on February 23, 2026, in time for the release of “Scream 7.” Pre-sale tickets will be available starting February 13 on the Flix Brewhouse website.
What can guests expect at Flix Brewhouse locations?
Guests can expect premium presentation, seat-side hospitality, a diverse menu, and award-winning craft beer selections. Flix Brewhouse also offers mobile ordering and attentive full-service support, distinguishing itself in the dine-in cinema space.
What is Flix Brewhouse’s expansion strategy?
Flix Brewhouse’s strategic growth focuses on delivering a distinctly different experience for moviegoers, emphasizing quality, service, and community. The company remains committed to innovation and continuous improvement in the dine-in cinema space.
Key Features of Flix Brewhouse’s Acquisition
| Feature | Details |
|---|---|
| Acquired Locations | West El Paso (Montecillo Boulevard), East El Paso (Joe Battle Boulevard and Pellicano), Katy (LaCenterra in Cinco Ranch), Lubbock (Loop 289 Northwest) |
| Reopening Date | February 23, 2026 |
| Pre-sale Tickets Available | Starting February 13 on the Flix Brewhouse website |
| Flix Brewhouse Offerings | Premium presentation, seat-side hospitality, diverse menu, award-winning craft beer, mobile ordering, attentive full-service support |
| Expansion Impact | Increases national presence from 11 to 15 locations, with 129 screens across six states; El Paso becomes the first city nationwide to host three Flix Brewhouse locations |
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