Bastrop, Texas, February 12, 2026
H-E-B has launched its new True Texas BBQ restaurant in Bastrop, Texas, as part of a $30 million expansion of the local grocery store. Located on Hasler Blvd, the restaurant opened to the public on February 4, offering a range of smoked meats and classic barbecue sides. The store’s extensive remodel includes an additional 21,000 square feet of space, with improvements to the tortilla bar and curbside service, aiming to better serve the growing Bastrop community.
Bastrop, Texas: H-E-B’s True Texas BBQ Opens in $30 Million Remodel
Bastrop, Texas – H-E-B has unveiled its latest True Texas BBQ restaurant in Bastrop, marking a significant milestone in the grocery chain’s $30 million expansion of the Bastrop store. The new eatery, located at 104 Hasler Blvd., opened on February 4, 2026, and is now serving customers daily from 11 a.m. to 9 p.m.
Details of the Remodel
The Bastrop store’s extensive remodel includes an additional 21,000 square feet of space, enhancing the shopping experience for local customers. The expansion also features an upgraded tortilla bar and expanded curbside service, aiming to better serve the growing community. The remodel is expected to be completed by spring 2026, according to H-E-B officials.
True Texas BBQ Offerings
True Texas BBQ, H-E-B’s in-house barbecue restaurant, offers a variety of smoked meats and sides. The menu includes brisket nachos, pulled pork sandwiches, loaded cornbread, and smoked meat platters. Sides such as apple slaw, brisket beans, collard greens, macaroni and cheese, potato salad, and serrano cornbread are also available. The restaurant smokes all-natural meats in-house over Texas oak wood, providing an authentic Texas barbecue experience.
Background on H-E-B’s Expansion
This addition is part of H-E-B’s broader expansion efforts in Central Texas. The company has been investing in new stores and remodels to meet the growing demand along the Interstate 35 corridor. For instance, H-E-B is constructing a new 114,000-square-foot store in San Marcos, set to open in late 2026, which will also feature a True Texas BBQ restaurant. Additionally, a $2 million expansion at the H-E-B Fair Oaks Ranch location in the San Antonio area is underway, including a 4,465-square-foot True Texas BBQ restaurant and dining area. These developments reflect H-E-B’s commitment to enhancing its presence and services in the region.
Community Impact and Future Prospects
This investment demonstrates how local businesses can adapt and thrive amid economic growth. H-E-B’s dedication to expanding its service and product offerings underscores the importance of private investment and entrepreneurship in contributing to the Bexar County economy. The ongoing developments aim not only to meet the consumer demand that continues to rise but also to create job opportunities and stimulate further business growth in areas like Bastrop and San Marcos.
Conclusion
H-E-B’s new True Texas BBQ in Bastrop stands as a testament to the company’s commitment to the local community and its continued investment in the region. By enhancing their facilities and offering unique dining experiences, H-E-B is positioned to thrive in the highly competitive grocery market. Local citizens are encouraged to support this establishment and other small businesses as they continue to grow, driving economic success in San Antonio and beyond.
FAQ
- What is the location of the new True Texas BBQ in Bastrop?
- The new True Texas BBQ is located at 104 Hasler Blvd., Bastrop, Texas 78602.
- When did the True Texas BBQ in Bastrop open?
- The restaurant opened on February 4, 2026.
- What are the operating hours of the Bastrop True Texas BBQ?
- The restaurant operates daily from 11 a.m. to 9 p.m.
- What is included in the $30 million remodel of the Bastrop H-E-B store?
- The remodel includes an additional 21,000 square feet of space, an upgraded tortilla bar, expanded curbside service, and the addition of the True Texas BBQ restaurant. The project is expected to be completed by spring 2026.
- What menu items are offered at True Texas BBQ in Bastrop?
- The menu features brisket nachos, pulled pork sandwiches, loaded cornbread, smoked meat platters, and sides such as apple slaw, brisket beans, collard greens, macaroni and cheese, potato salad, and serrano cornbread. All meats are smoked in-house over Texas oak wood.
- What other H-E-B expansions are planned in Central Texas?
- H-E-B is constructing a new 114,000-square-foot store in San Marcos, set to open in late 2026, which will also feature a True Texas BBQ restaurant. Additionally, a $2 million expansion at the H-E-B Fair Oaks Ranch location in the San Antonio area is underway, including a 4,465-square-foot True Texas BBQ restaurant and dining area.
| Feature | Details |
|---|---|
| Location | 104 Hasler Blvd., Bastrop, Texas 78602 |
| Opening Date | February 4, 2026 |
| Operating Hours | Daily from 11 a.m. to 9 p.m. |
| Remodel Details | Additional 21,000 square feet, upgraded tortilla bar, expanded curbside service, True Texas BBQ addition; completion expected by spring 2026 |
| Menu Offerings | Brisket nachos, pulled pork sandwiches, loaded cornbread, smoked meat platters, sides like apple slaw, brisket beans, collard greens, macaroni and cheese, potato salad, and serrano cornbread; all meats smoked in-house over Texas oak wood |
| Other H-E-B Expansions in Central Texas | New 114,000-square-foot store in San Marcos opening late 2026 with True Texas BBQ; $2 million expansion at H-E-B Fair Oaks Ranch in San Antonio area with 4,465-square-foot True Texas BBQ |
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