San Antonio, Texas, January 31, 2026
The Cowboy Breakfast, a beloved tradition in San Antonio that kicks off the Stock Show & Rodeo, returned with a delectable offering of free breakfast tacos, coffee, and a lively atmosphere. Held at the Frost Bank Center, this family-friendly event included live music and community participation, particularly from St. Philip’s College students. The gathering also emphasized local education support, showcasing the city’s commitment to its cultural heritage.
San Antonio’s Free Cowboy Breakfast Returns to Frost Bank Center
Your Guide to the 2026 Cowboy Breakfast
San Antonio, Texas – The annual Cowboy Breakfast, a cherished tradition marking the start of the San Antonio Stock Show & Rodeo, took place on Friday, January 30, 2026, at the Frost Bank Center. This free event offered attendees complimentary breakfast tacos, coffee, and a variety of family-friendly activities.
Event Highlights
- Time and Location: Held from 5:00 a.m. to 10:00 a.m. at Lot 4 of the Frost Bank Center, located at 1 Frost Bank Center Drive, San Antonio, TX 78219.
- Parking: Complimentary parking was available in Lots 6 and 7 (Gates G & F).
- Food and Beverages: Attendees enjoyed free breakfast tacos and coffee. Those aged 21 and over had the option to purchase alcoholic beverages, including beer and the rodeo’s exclusive Surtierra Tequila, starting at 7:00 a.m.
- Entertainment: The event featured live music, rodeo merchandise, and family-friendly activities, creating a lively atmosphere for all ages.
Community Involvement
The San Antonio Stock Show & Rodeo collaborated with St. Philip’s College for the event. Students and instructors from the college’s Hospitality and Culinary Arts Department assisted with cooking, showcasing the community’s support for local education. Additionally, the San Antonio Stock Show & Rodeo made a donation to St. Philip’s College’s culinary program, supporting the next generation of local hospitality leaders.
Background
The Cowboy Breakfast serves as the official kickoff to the San Antonio Stock Show & Rodeo Bar-B-Que Cook-Off weekend, leading into the main rodeo events. This longstanding tradition has been a highlight of San Antonio’s cultural calendar, drawing thousands of attendees each year to celebrate the city’s rich Western heritage.
Looking Ahead
The San Antonio Stock Show & Rodeo is scheduled to begin on February 12 and will run through March 1 at the Frost Bank Center and Freeman Coliseum fairgrounds. The event will feature a variety of attractions, including live entertainment, family-friendly exhibits, a carnival, and shopping, continuing to be a significant cultural event for the city.
Weather Conditions
On the day of the Cowboy Breakfast, San Antonio experienced mild temperatures, with a high of 21.7°C (71°F) and a low of 1.1°C (34°F), providing comfortable conditions for attendees.
Additional Information
For more details about the San Antonio Stock Show & Rodeo and upcoming events, visit the official website.
Frequently Asked Questions (FAQ)
What is the Cowboy Breakfast?
The Cowboy Breakfast is an annual event in San Antonio that marks the beginning of the San Antonio Stock Show & Rodeo. It offers free breakfast tacos, coffee, and various family-friendly activities.
When and where did the 2026 Cowboy Breakfast take place?
The 2026 Cowboy Breakfast was held on Friday, January 30, 2026, from 5:00 a.m. to 10:00 a.m. at Lot 4 of the Frost Bank Center, located at 1 Frost Bank Center Drive, San Antonio, TX 78219.
What activities were available at the event?
The event featured free breakfast tacos and coffee, live music, rodeo merchandise, and family-friendly activities, creating a lively atmosphere for all ages.
Who collaborated on the 2026 Cowboy Breakfast?
The San Antonio Stock Show & Rodeo collaborated with St. Philip’s College for the event. Students and instructors from the college’s Hospitality and Culinary Arts Department assisted with cooking, and the San Antonio Stock Show & Rodeo made a donation to the college’s culinary program.
What is the schedule for the San Antonio Stock Show & Rodeo?
The San Antonio Stock Show & Rodeo is scheduled to begin on February 12 and will run through March 1 at the Frost Bank Center and Freeman Coliseum fairgrounds, featuring live entertainment, family-friendly exhibits, a carnival, and shopping.
Key Features of the 2026 Cowboy Breakfast
| Feature | Description |
|---|---|
| Event Name | Cowboy Breakfast |
| Date and Time | Friday, January 30, 2026, 5:00 a.m. to 10:00 a.m. |
| Location | Lot 4, Frost Bank Center, 1 Frost Bank Center Drive, San Antonio, TX 78219 |
| Parking | Complimentary in Lots 6 and 7 (Gates G & F) |
| Food and Beverages | Free breakfast tacos and coffee; alcoholic beverages available for purchase for those 21 and over |
| Entertainment | Live music, rodeo merchandise, and family-friendly activities |
| Community Involvement | Collaboration with St. Philip’s College; donation to the college’s culinary program |
| Weather | High of 21.7°C (71°F), low of 1.1°C (34°F) |
| Upcoming Rodeo Dates | February 12 to March 1, 2026, at the Frost Bank Center and Freeman Coliseum fairgrounds |
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Author: STAFF HERE SAN ANTONIO WRITER
The SAN ANTONIO STAFF WRITER represents the experienced team at HERESanAntonio.com, your go-to source for actionable local news and information in San Antonio, Bexar County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Fiesta San Antonio, San Antonio Stock Show & Rodeo, and Dia de los Muertos. Our coverage extends to key organizations like the Greater San Antonio Chamber of Commerce and United Way of San Antonio and Bexar County, plus leading businesses in retail, insurance, and energy that power the local economy such as H-E-B, USAA, and Valero Energy. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREDallas.com, and HEREHouston.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
