San Antonio, December 13, 2025
In San Antonio, Texas, two veterans of the beer industry, Charlie Garza and Jim Sisoian, have launched El Perrito Tequila. This new brand aims to provide high-quality tequila, leveraging the founders’ extensive experience in the beverage sector. Garza’s past in beer distribution and Sisoian’s leadership at Freetail Brewing Co. form a strong foundation for El Perrito’s growth. The brand is currently making waves in the local market while having plans for future expansion beyond San Antonio.
San Antonio, Texas
Local Entrepreneurs Launch El Perrito Tequila, Fostering Economic Growth
Two beer industry veterans have launched El Perrito Tequila, a new brand based in San Antonio, Texas. The founders, Charlie Garza and Jim Sisoian, aim to bring a smooth, high-quality tequila to the market, leveraging their extensive experience in the beverage industry. Garza, who previously owned a beer distribution company, partnered with Sisoian, a former president of Freetail Brewing Co., to create El Perrito Tequila. The brand is already gaining traction in the San Antonio area, with plans for further expansion. Garza and Sisoian’s combined expertise in the beverage sector positions El Perrito Tequila as a promising new entrant in the spirits market.
Background of the Founders
Charlie Garza has a long history in the beverage industry, having owned a beer distribution company. Jim Sisoian, on the other hand, served as the president of Freetail Brewing Co. for many years. After retiring, Sisoian reconnected with Garza, leading to the creation of El Perrito Tequila. Their shared passion for quality beverages and their complementary skills have been instrumental in the development of this new tequila brand.
Product Development and Market Entry
El Perrito Tequila is crafted with a focus on smoothness and quality. The founders have utilized their industry connections to introduce the brand to local establishments, including Santikos Entertainment Co., which now features El Perrito in its batch margaritas. The tequila is available in both silver and gold varieties, catering to a wide range of consumer preferences.
Industry Context
The launch of El Perrito Tequila comes at a time when the spirits industry is experiencing significant growth. The tequila market, in particular, has seen a surge in demand, with consumers seeking premium and artisanal products. Established brands like Casamigos and Casa Dragones have set high standards in the industry, and new entrants like El Perrito Tequila are striving to meet these expectations. The success of El Perrito Tequila will depend on its ability to differentiate itself in a competitive market and build a loyal customer base.
Future Prospects
Looking ahead, Garza and Sisoian plan to expand El Perrito Tequila beyond the San Antonio area. They aim to introduce the brand to other markets, leveraging their industry experience and networks. The founders are committed to maintaining the quality and integrity of their product as they grow, ensuring that El Perrito Tequila remains a premium choice for tequila enthusiasts.
Key Features of El Perrito Tequila
| Feature | Description |
|---|---|
| Product Type | Premium tequila available in silver and gold varieties |
| Founders | Charlie Garza and Jim Sisoian, both with extensive experience in the beverage industry |
| Market Availability | Currently available in San Antonio, with plans for expansion |
| Brand Focus | Emphasis on smoothness and quality to provide a premium tequila experience |
FAQ
What is El Perrito Tequila?
El Perrito Tequila is a new tequila brand based in San Antonio, Texas, founded by Charlie Garza and Jim Sisoian. The brand focuses on producing smooth, high-quality tequila available in silver and gold varieties.
Who are the founders of El Perrito Tequila?
The founders are Charlie Garza, who previously owned a beer distribution company, and Jim Sisoian, a former president of Freetail Brewing Co.
Where is El Perrito Tequila available?
Currently, El Perrito Tequila is available in the San Antonio area, including establishments like Santikos Entertainment Co.
What sets El Perrito Tequila apart from other brands?
El Perrito Tequila emphasizes smoothness and quality, aiming to provide a premium tequila experience. The founders’ extensive experience in the beverage industry contributes to the brand’s unique approach.
Are there plans for El Perrito Tequila to expand beyond San Antonio?
Yes, the founders plan to introduce El Perrito Tequila to other markets, leveraging their industry experience and networks.
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