San Antonio, Texas, January 9, 2026
H-E-B has been recognized as the top grocery retailer in the U.S., surpassing national competitors such as Trader Joe’s and Costco. This achievement, noted in dunnhumby’s Retailer Preference Index, reflects the company’s strong commitment to customer satisfaction and community support. H-E-B achieved this ranking for the fifth time, highlighting the increasing consumer preference for regional chains and their competitive pricing. The success of H-E-B not only uplifts the grocery market but also strengthens the local economy in Bexar County.
H-E-B Ranks as Top U.S. Grocery Retailer in 2026
Local Favorite Surpasses National Giants, Boosts Bexar County Economy
San Antonio, Texas – H-E-B has emerged as the top U.S. grocery retailer according to dunnhumby’s ninth annual Retailer Preference Index (RPI), solidifying its reputation as a community favorite while outperforming well-known competitors like Trader Joe’s and Costco. This commendation, achieved for the fifth time in nine years, reflects not only the grocery giant’s commitment to customer satisfaction but also the resilience of regional businesses in the evolving consumer landscape.
The RPI, which assesses retailers based on customer perception alongside their financial performance, highlights H-E-B’s success in offering competitive prices and rewards programs. This achievement signifies the importance of local chains in the U.S. market, where consumer needs are increasingly being met outside of the national brand sphere.
Regional Chains on the Rise
The latest RPI illustrates a notable shift in the grocery sector. For the first time in its history, all three top-tier retailers are regional chains: H-E-B at the first position, Market Basket in second, and Woodman’s claiming third. This change signifies a growing consumer preference for localized services and products, showcasing how regional chains are effectively competing with national superpowers.
Factors for Success
The study emphasizes that 41% of a retailer’s long-term success is linked to their ability to save customers money through various strategies, such as promotional offers and rewards programs. This figure has seen an increase, climbing three points from the previous year, underscoring the growing consumer demand for value in their shopping experiences.
H-E-B’s Commitment to Quality and Value
H-E-B’s ascendance in the rankings is attributed not only to its competitive pricing but also to the quality of its products and an overall superior shopping experience. The blend of better savings alongside high-quality offerings makes H-E-B a strong contender in the grocery sector, addressing key consumer needs and establishing a solid customer base.
The Importance of Local Support
As San Antonio continues to foster an entrepreneurial landscape, the success of H-E-B serves as a reminder of the importance of supporting local businesses. Community-driven initiatives and local investments drive economic growth, ensuring that money spent within the city contributes to the overall vibrancy of the Bexar County economy.
Looking Ahead
This ranking not only reflects H-E-B’s business strategies but also highlights the potential for growth among San Antonio’s local enterprises. As regional chains gain momentum, small-business owners in the area can draw inspiration from H-E-B’s achievements, reinforcing the notion that with innovation and community engagement, local businesses can thrive even in competitive markets.
Conclusion
H-E-B’s recognition as the top U.S. grocery retailer illustrates the power of local businesses to succeed and adapt in a rapidly changing industry. Their focus on customer value and affordability not only benefits individual shoppers but also enhances the local economy. As consumers, supporting these enterprises can help cultivate a robust business environment in San Antonio, demonstrating that entrepreneurial spirit and community support go hand in hand.
Frequently Asked Questions
What is the Retailer Preference Index (RPI)?
The RPI is an annual study by dunnhumby that evaluates U.S. grocery retailers based on customer perception and financial performance, analyzing factors like pricing, promotions, quality, and customer rewards.
How often has H-E-B been ranked as the top U.S. grocery retailer?
H-E-B has secured the top spot in the RPI five times in nine years, including the latest ranking in 2026.
Who are the top three U.S. grocery retailers in the 2026 RPI?
The top three retailers are H-E-B, Market Basket, and Woodman’s, marking the first time all top-ranked retailers are regional chains.
What percentage of a retailer’s long-term success is attributed to saving customers money?
According to the RPI, 41% of a retailer’s long-term success is based on “saving customers money” through competitive pricing, promotions, and rewards.
What are the top 10 U.S. grocery retailers in the 2026 RPI?
The top 10 retailers are H-E-B, Market Basket, Woodman’s, Costco, Aldi, Winco Foods, Trader Joe’s, Amazon, Wegmans, and ShopRite.
Key Features of the Post
| Feature | Details |
|---|---|
| Top Grocery Retailer 2026 | H-E-B ranked first in the dunnhumby RPI. |
| Regional Chains | First time all top three are regional chains. |
| Success Factors | 41% of success tied to saving customers money. |
| Community Focus | Emphasizes the importance of supporting local businesses. |
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Author: STAFF HERE SAN ANTONIO WRITER
The SAN ANTONIO STAFF WRITER represents the experienced team at HERESanAntonio.com, your go-to source for actionable local news and information in San Antonio, Bexar County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Fiesta San Antonio, San Antonio Stock Show & Rodeo, and Dia de los Muertos. Our coverage extends to key organizations like the Greater San Antonio Chamber of Commerce and United Way of San Antonio and Bexar County, plus leading businesses in retail, insurance, and energy that power the local economy such as H-E-B, USAA, and Valero Energy. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREDallas.com, and HEREHouston.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
