San Antonio, Texas, January 5, 2026
Jollibee is accelerating its expansion in Texas, focusing on major metropolitan areas such as Dallas-Fort Worth, Houston, San Antonio, and Austin. With nearly 10 locations currently in operation, the brand aims to open over 100 locations throughout the state as part of its growth strategy in the U.S. The recent opening of its Arlington location demonstrates Jollibee’s commitment to increasing brand awareness and meeting customer demand in Texas. The company is also launching a franchising program to further its expansion efforts.
San Antonio, Texas – Jollibee Accelerates Expansion in Major Texas Metros
San Antonio, Texas – Jollibee, the global quick-service restaurant renowned for its signature Chickenjoy and Filipino-American roots, is intensifying its expansion efforts across Texas. The company is focusing on the state’s largest and fastest-growing metropolitan areas, including Dallas-Fort Worth, Houston, San Antonio, and Austin, as part of its broader U.S. growth strategy. This initiative is driven by increasing brand awareness and strong customer demand, positioning Texas as a priority market for Jollibee’s long-term development.
Current Presence and Expansion Plans
With nearly 10 locations already operating statewide, Jollibee sees significant potential for growth in Texas. The brand estimates the possibility of establishing over 100 locations across the state, underscoring the scale of its ambitions. Development is already underway in the Dallas-Fort Worth area, with additional franchise opportunities available in Houston, Austin, and San Antonio. This expansion strategy aims to leverage the population growth, demographic diversity, and high-traffic commercial corridors characteristic of these major metros, aligning with Jollibee’s flexible real estate approach that includes freestanding restaurants, in-line spaces, drive-thru formats, and nontraditional locations.
Recent Developments
In August 2024, Jollibee opened its first location in Arlington, Texas, marking the brand’s seventh store in the state and its 74th in the U.S. This new outpost is situated at 1700 West Pleasant Ridge Road in Arlington’s vibrant retail corridor, just off Interstate 20. The Arlington location offers dine-in, take-out, and drive-thru services, with online ordering available in the following weeks. This expansion reflects Jollibee’s commitment to bringing its famous Chickenjoy and other menu favorites to a broader audience in Texas.
Franchising Program Launch
In March 2025, Jollibee launched its first franchising program in the U.S., seeking high-caliber, multi-unit franchisees who share the brand’s mission to spread the joy of eating to everyone. This move is part of Jollibee’s broader strategy to accelerate its growth across North America, with a focus on expanding its presence in key markets like Texas. The franchising program aims to attract partners who can bring operational expertise and development capabilities to support Jollibee’s ambitious expansion plans.
Background Context
Established in 1978, Jollibee has grown to become the Philippines’ top fast-food restaurant and is among the world’s fastest-growing restaurant chains. As of 2024, Jollibee operates over 1,600 stores worldwide, with a significant presence in North America. The brand is known for its unique blend of Filipino and American flavors, offering menu items like Chickenjoy, Chicken Sandwiches, and Peach Mango Pie. Jollibee’s expansion into Texas is part of its broader strategy to introduce its distinctive offerings to new markets and build a diverse customer base across the United States.
Frequently Asked Questions (FAQ)
What is Jollibee’s expansion strategy in Texas?
Jollibee is focusing on expanding its presence in Texas’s largest and fastest-growing metropolitan areas, including Dallas-Fort Worth, Houston, San Antonio, and Austin, as part of its broader U.S. growth strategy. This initiative is driven by increasing brand awareness and strong customer demand, positioning Texas as a priority market for Jollibee’s long-term development.
How many Jollibee locations are currently operating in Texas?
With nearly 10 locations already operating statewide, Jollibee sees significant potential for growth in Texas. The brand estimates the possibility of establishing over 100 locations across the state, underscoring the scale of its ambitions.
When did Jollibee open its first location in Arlington, Texas?
In August 2024, Jollibee opened its first location in Arlington, Texas, marking the brand’s seventh store in the state and its 74th in the U.S. This new outpost is situated at 1700 West Pleasant Ridge Road in Arlington’s vibrant retail corridor, just off Interstate 20.
What is Jollibee’s franchising program in the U.S.?
In March 2025, Jollibee launched its first franchising program in the U.S., seeking high-caliber, multi-unit franchisees who share the brand’s mission to spread the joy of eating to everyone. This move is part of Jollibee’s broader strategy to accelerate its growth across North America, with a focus on expanding its presence in key markets like Texas.
What is Jollibee known for?
Established in 1978, Jollibee has grown to become the Philippines’ top fast-food restaurant and is among the world’s fastest-growing restaurant chains. The brand is known for its unique blend of Filipino and American flavors, offering menu items like Chickenjoy, Chicken Sandwiches, and Peach Mango Pie.
Key Features of Jollibee’s Expansion in Texas
| Feature | Details |
|---|---|
| Targeted Metropolitan Areas | Dallas-Fort Worth, Houston, San Antonio, Austin |
| Current Number of Locations in Texas | Nearly 10 |
| Estimated Potential Locations in Texas | Over 100 |
| First Arlington Location Address | 1700 West Pleasant Ridge Road, Arlington, TX |
| Franchising Program Launch Date | March 2025 |
| Franchising Program Focus | High-caliber, multi-unit franchisees |
| Brand’s Signature Menu Items | Chickenjoy, Chicken Sandwiches, Peach Mango Pie |
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