Texas, December 13, 2025
In a major boost for tourism, four luxury hotels are under development along the I-35 corridor in Texas. The SpringHill Suites by Marriott is set for completion by late 2026, featuring amenities like an outdoor pool and event space. Additionally, plans for a full-service hotel at Texas State University are underway, along with the Embassy Suites by Hilton and Hyatt Studios set to enhance accommodations in Brownsville. These projects aim to attract more visitors and strengthen the local economy.
San Antonio, Texas
Four major luxury hotels are set to transform the I-35 corridor in 2026, enhancing tourism and providing upscale accommodations in the region.
SpringHill Suites by Marriott in New Braunfels
A $40 million riverfront hotel is under construction along the Guadalupe River in New Braunfels, Texas. The eight-story, 150,000-square-foot SpringHill Suites by Marriott will feature 150 suites with riverfront views, a two-tier outdoor pool, a 4,400-square-foot event space, a 1,328-square-foot fitness center, and a breakfast and coffee lounge overlooking the river. The project is expected to be completed by late 2026.
Proposed Hotel at Texas State University in San Marcos
Plans have been unveiled for a $40 million hotel directly on Texas State University’s campus in San Marcos. The proposed 130-key, full-service property, known as “Project Cat Tree,” would include a rooftop bar, outdoor amphitheater, restaurant, and meeting spaces. The project is currently in the planning stages, with no confirmed completion date.
Embassy Suites by Hilton in Brownsville
Construction is set to begin in January 2026 on a new Embassy Suites by Hilton hotel and conference center in Brownsville, Texas. The seven-story hotel will feature 170 spacious all-suite guest rooms and over 12,000 square feet of conference and meeting space. The project is expected to be completed by the end of 2027.
Hyatt Studios in Brownsville
A $13.5 million Hyatt Studios extended-stay hotel is planned for Brownsville, Texas. The four-story, 120-room hotel will be located near the SpaceX launch facility, catering to visitors in the area. Construction is expected to begin in October 2025 and be completed by December 2026.
Impact on the I-35 Corridor
These developments are poised to significantly enhance the I-35 corridor’s hospitality offerings, attracting more visitors and boosting local economies. The region is experiencing a surge in tourism and business activities, making it an attractive destination for both leisure and corporate travelers.
Related Developments
In addition to the hotel projects, the I-35 corridor is witnessing other significant developments. San Marcos is set to open its first IKEA store, a 35,000-square-foot “small city store,” in the spring of 2025, serving communities in both San Antonio and Austin.
These initiatives reflect a broader trend of growth and investment in the region, contributing to its evolving landscape and appeal as a prime destination in Texas.
FAQ
What are the four major luxury hotels transforming the I-35 corridor in 2026?
The four major luxury hotels are:
- SpringHill Suites by Marriott in New Braunfels
- Proposed Hotel at Texas State University in San Marcos
- Embassy Suites by Hilton in Brownsville
- Hyatt Studios in Brownsville
When is the SpringHill Suites by Marriott in New Braunfels expected to be completed?
The SpringHill Suites by Marriott in New Braunfels is expected to be completed by late 2026.
What amenities will the proposed hotel at Texas State University in San Marcos offer?
The proposed hotel at Texas State University in San Marcos, known as “Project Cat Tree,” would include a rooftop bar, outdoor amphitheater, restaurant, and meeting spaces.
When is construction set to begin for the Embassy Suites by Hilton in Brownsville?
Construction for the Embassy Suites by Hilton in Brownsville is set to begin in January 2026.
Where is the Hyatt Studios in Brownsville located?
The Hyatt Studios in Brownsville is located near the SpaceX launch facility, catering to visitors in the area.
What other significant development is happening in San Marcos?
San Marcos is set to open its first IKEA store, a 35,000-square-foot “small city store,” in the spring of 2025, serving communities in both San Antonio and Austin.
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Key Features of the Luxury Hotels Transforming the I-35 Corridor in 2026
| Hotel Name | Location | Completion Date | Amenities |
|---|---|---|---|
| SpringHill Suites by Marriott | New Braunfels, Texas | Late 2026 | 150 suites, two-tier outdoor pool, event space, fitness center, riverfront dining lounge |
| Proposed Hotel at Texas State University | San Marcos, Texas | Planning Stage | Rooftop bar, outdoor amphitheater, restaurant, meeting spaces |
| Embassy Suites by Hilton | Brownsville, Texas | End of 2027 | 170 all-suite guest rooms, over 12,000 square feet of conference and meeting space |
| Hyatt Studios | Brownsville, Texas | December 2026 | 120 extended-stay rooms, proximity to SpaceX launch facility |
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