San Antonio, TX, January 9, 2026
NatureSweet®, a leading controlled environment agriculture company, introduces ‘The Hearts Behind the Harvest’ initiative, showcasing 19 nominated associates on product labels. This program allows consumers to connect with the individuals who contribute to their food, enhancing engagement and recognition for agricultural workers. Launched with viral success, the initiative reflects NatureSweet’s commitment to its workforce by promoting education, healthcare, and community support, underlining the importance of individual contributions to the company’s success.
San Antonio, TX – NatureSweet® Introduces New Associates on Product Labels Through “The Hearts Behind the Harvest”
San Antonio, TX – NatureSweet®, North America’s leading vertically integrated controlled environment agriculture company, has unveiled a new generation of associates featured on its product labels through the “The Hearts Behind the Harvest” initiative. This program highlights 19 associates nominated by their peers for their leadership and impact within the company. Their portraits, accompanied by QR codes, now appear on NatureSweet products across North America, inviting consumers to connect with the individuals behind their food.
Program Details
The “The Hearts Behind the Harvest” program began with a small surprise under the labels and has evolved into a significant campaign. In 2025, it gained viral attention, with one TikTok video surpassing half a million likes, sparking widespread recognition of agricultural workers. The initiative aims to foster a deeper connection between consumers and the workers who cultivate their food.
Company’s Commitment
NatureSweet’s commitment to its associates is evident in its comprehensive support programs, including education, healthcare, and community development. The company believes that by investing in its people, it can transform the agricultural industry and improve the lives of millions of workers across North America.
Background
Founded in 1990, NatureSweet has grown to become the largest vertically integrated controlled environment agriculture company in North America. The company operates over 1,500 acres of greenhouses, producing tomatoes, cucumbers, and sweet peppers. With a workforce of over 10,000 associates, NatureSweet is dedicated to delivering high-quality, fresh produce to consumers while prioritizing the well-being of its employees.
Frequently Asked Questions (FAQ)
What is the “The Hearts Behind the Harvest” program?
The “The Hearts Behind the Harvest” program is an initiative by NatureSweet® that features associates on product labels to highlight the individuals behind the company’s produce. Nineteen associates, nominated by their peers for their leadership and impact, have their portraits and QR codes on NatureSweet products across North America, allowing consumers to connect with them.
How did the program gain popularity?
Launched in 2025, the program gained viral attention, with one TikTok video surpassing half a million likes, sparking widespread recognition of agricultural workers. The initiative aims to foster a deeper connection between consumers and the workers who cultivate their food.
What support does NatureSweet provide to its associates?
NatureSweet offers comprehensive support programs to its associates, including education, healthcare, and community development. The company believes that by investing in its people, it can transform the agricultural industry and improve the lives of millions of workers across North America.
What is NatureSweet’s background?
Founded in 1990, NatureSweet has grown to become the largest vertically integrated controlled environment agriculture company in North America. The company operates over 1,500 acres of greenhouses, producing tomatoes, cucumbers, and sweet peppers. With a workforce of over 10,000 associates, NatureSweet is dedicated to delivering high-quality, fresh produce to consumers while prioritizing the well-being of its employees.
Key Features of the “The Hearts Behind the Harvest” Program
| Feature | Description |
|---|---|
| Associate Recognition | Highlights 19 associates nominated by peers for leadership and impact within the company. |
| Consumer Engagement | Product labels feature portraits and QR codes, allowing consumers to connect with the individuals behind their food. |
| Viral Attention | Gained widespread recognition, with one TikTok video surpassing half a million likes in 2025. |
| Company Commitment | Demonstrates NatureSweet’s dedication to investing in its associates through education, healthcare, and community development programs. |
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