New Braunfels, Texas, December 27, 2025
New Braunfels, Texas, has seen considerable growth in its business landscape with numerous new establishments opening and others expanding their services. Notable additions include Texas Roadhouse, Whataburger, and Dos Gatos Kolache Bakery among others. Additionally, Schertz Station has opened as a new retail and dining hub. These developments reflect the city’s dynamic economy and vibrant community spirit. However, the city also faces transitions with the planned closure of Eberhard Lumber after over 70 years of service.
New Braunfels Business Expansion and Openings
New Braunfels, Texas – The city has recently experienced significant growth in its business sector, with several new establishments opening their doors and existing businesses expanding their services.
New Openings
- Texas Roadhouse: A new location opened on December 8 at 3206 I-35 N. frontage road, offering classic American steakhouse fare.
- Whataburger: The fourth New Braunfels location began serving customers on December 15 at 1825 Hwy. 46, providing the chain’s signature burgers and shakes.
- Dos Gatos Kolache Bakery: A San Marcos-based bakery expanded to New Braunfels, opening its third location at 1164 FM 306, offering Czech-inspired pastries with a Texas twist.
- Steaks to Go: The local favorite reopened as a food truck on December 14, located at 221 Elliot Knox Blvd., serving its renowned steak sandwiches.
- Wafflelicious: A new breakfast and lunch spot opened on May 16 at 2188 Hwy. 46, Ste. 109, offering a variety of waffle-based dishes.
- Academy Sports + Outdoors: The sporting goods retailer opened a new store on November 16 at 159 I-35 S., bringing a wide range of sports equipment to the area.
- Round Table Pizza: The California-based chain opened its first New Braunfels location on October 18 at 675 N. Business I-35, serving a variety of pizzas and sides.
- Saltgrass Steak House: The popular steakhouse opened on October 1 at 744 N. I-35, offering a full menu of steaks, chicken, and seafood.
- Lost and Found: A new rooftop bar opened on September 20 at 219 E. San Antonio St., offering craft cocktails and an upscale bar food menu.
- Texas Pickle Hall: The indoor pickleball venue opened on September 29, featuring climate-controlled courts, a bar, and a pro shop.
- Gong Cafe: A new Japanese restaurant opened on September 6 at 111 South Union Ave., Ste. 123, offering a diverse sushi menu.
- Peace.Love.Lumpia: A Filipino food truck opened at 820 W. Nacogdoches St., bringing traditional dishes to the community.
Business Expansions and Developments
- Schertz Station: A new retail and dining hub opened in October off I-35 North and Cibolo Valley Drive, featuring national chain restaurants and shopping opportunities.
- Academy Sports + Outdoors: The sporting goods retailer opened a new store on November 16 at 159 I-35 S., bringing a wide range of sports equipment to the area.
- Round Table Pizza: The California-based chain opened its first New Braunfels location on October 18 at 675 N. Business I-35, serving a variety of pizzas and sides.
- Saltgrass Steak House: The popular steakhouse opened on October 1 at 744 N. I-35, offering a full menu of steaks, chicken, and seafood.
- Lost and Found: A new rooftop bar opened on September 20 at 219 E. San Antonio St., offering craft cocktails and an upscale bar food menu.
- Texas Pickle Hall: The indoor pickleball venue opened on September 29, featuring climate-controlled courts, a bar, and a pro shop.
- Gong Cafe: A new Japanese restaurant opened on September 6 at 111 South Union Ave., Ste. 123, offering a diverse sushi menu.
- Peace.Love.Lumpia: A Filipino food truck opened at 820 W. Nacogdoches St., bringing traditional dishes to the community.
Community and Cultural Developments
- Preservation Efforts: Community groups and local government are working to preserve historic structures in downtown New Braunfels, with over 7,000 permits filed in the past decade for renovations and repairs.
- Comprehensive Plan Update: The city has initiated the process to update its long-range comprehensive plan, Envision New Braunfels, marking its first major revision since 2018.
Business Closures
- Eberhard Lumber: After over 70 years of service, the locally-owned hardware store and lumber yard announced plans to close by the end of the year, as the owners prepare for retirement.
These developments reflect the dynamic and evolving business landscape of New Braunfels, contributing to the city’s growth and vibrancy.
What new restaurants have opened in New Braunfels recently?
Several new restaurants have opened in New Braunfels, including Texas Roadhouse, Whataburger, Dos Gatos Kolache Bakery, Steaks to Go, Wafflelicious, Round Table Pizza, Saltgrass Steak House, Lost and Found, Gong Cafe, and Peace.Love.Lumpia.
What is Schertz Station?
Schertz Station is a new retail and dining hub located off I-35 North and Cibolo Valley Drive, featuring national chain restaurants and shopping opportunities.
| Feature | Details |
|---|---|
| New Openings | Several new restaurants including Texas Roadhouse, Whataburger, and Wafflelicious. |
| Business Expansions | New retail hub Schertz Station and multiple store openings. |
| Community Efforts | Preservation of historic sites and updating comprehensive city plans. |
| Business Closures | Eberhard Lumber to close after 70 years of service. |
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