San Marcos, Texas, January 28, 2026
Rooms To Go, a leading furniture retailer, plans to build a 52,460-square-foot store in San Marcos, Texas. With an estimated cost of $7.87 million, construction is set to begin in June and aims to cater to a diverse customer base, including Texas State University students and residents in the growing area between Austin and San Antonio. This development is part of Rooms To Go’s expansion strategy, which includes opening additional stores across major Texas cities.
San Marcos, Texas
Rooms To Go, a national furniture retailer, has announced plans to build a new store in San Marcos, Texas. The proposed 52,460-square-foot facility, estimated to cost $7.87 million, will be located along the I-35 South Frontage Road. Construction is slated to begin on June 1, with an expected completion date of September 1, 2027. This development aims to serve a diverse customer base, including college students from Texas State University, first-time renters, and residents in the rapidly growing area between Austin and San Antonio.
The San Marcos store is part of a broader expansion strategy by Rooms To Go, which includes opening 13 new stores in the coming years. Recent and upcoming locations encompass Dallas, Nashville, Tampa, Conroe, Houston, Miami, and Northern Virginia. The company’s entry into San Marcos reflects its commitment to tapping into fast-growing Texas markets.
San Marcos has experienced significant growth, attracting both students and new residents. In July 2025, IKEA opened a 35,000-square-foot “small city” store near Texas State University, aiming to make furniture shopping more accessible while maintaining a wide product variety. This trend indicates a burgeoning retail landscape in the city, catering to the needs of its expanding population.
Key Features
| Feature | Details |
|---|---|
| Store Size | 52,460 square feet |
| Estimated Cost | $7.87 million |
| Construction Start Date | June 1, 2026 |
| Expected Completion Date | September 1, 2027 |
| Target Customer Base | College students, first-time renters, residents in the Austin-San Antonio corridor |
| Expansion Locations | Dallas, Nashville, Tampa, Conroe, Houston, Miami, Northern Virginia |
| Recent Retail Development | IKEA’s 35,000-square-foot “small city” store opened in July 2025 |
FAQ
What is the size and cost of the new Rooms To Go store in San Marcos?
The proposed store will be 52,460 square feet and is estimated to cost $7.87 million.
When is construction expected to begin and complete?
Construction is slated to begin on June 1, with an expected completion date of September 1, 2027.
Who is the target customer base for the new store?
The store aims to serve a diverse customer base, including college students from Texas State University, first-time renters, and residents in the rapidly growing area between Austin and San Antonio.
What other locations are included in Rooms To Go’s expansion plan?
The expansion includes new stores in Dallas, Nashville, Tampa, Conroe, Houston, Miami, and Northern Virginia.
What recent developments have occurred in San Marcos’ retail landscape?
In July 2025, IKEA opened a 35,000-square-foot “small city” store near Texas State University, aiming to make furniture shopping more accessible while maintaining a wide product variety.
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