The Rim, San Antonio, November 25, 2025
Salsita, previously known as Santa Diabla Cocina Mexicana, has permanently closed its downtown location in San Antonio and opened a new restaurant at The Rim. The rebranding and relocation come as part of the eatery’s efforts to attract a wider audience in a bustling retail area. The move highlights a strategic shift to enhance visibility and potentially grow its customer base.
San Antonio, Texas
Salsita Relocates from Downtown to The Rim
Salsita, a Mexican eatery formerly known as Santa Diabla Cocina Mexicana, has permanently closed its downtown San Antonio location and reopened at The Rim, a bustling retail area in the city.
Closure of Downtown Location
The restaurant’s previous site near downtown San Antonio now stands vacant, with most signage removed and the exterior painted over, indicating a permanent closure. The last promotion for this location was on September 1, 2025, when Salsita advertised its address at 906 E. Elmira St. on Instagram. Subsequent posts have focused on the new location at The Rim, which opened in the space formerly occupied by Tiago’s Cabo Grille.
Rebranding and Relocation
In December 2024, the establishment underwent a significant rebranding, transitioning from Santa Diabla Cocina Mexicana to Salsita Drinks & Tacos. This change included a complete overhaul of its concept and menu. The rebranding began in November 2024, with social media platforms shifting to promote the new Salsita brand. The official reopening as Salsita occurred on November 30, 2024.
About Salsita
Salsita is known for its Mexican cuisine, offering a variety of traditional dishes. The recent move to The Rim aims to attract a broader audience by positioning the restaurant in a high-traffic retail area, potentially increasing visibility and customer base.
Background
Santa Diabla Cocina Mexicana, the predecessor to Salsita, operated for two years before the rebranding. The decision to relocate and rebrand reflects the restaurant’s efforts to adapt to the competitive San Antonio dining scene and to better serve its patrons.
Related Developments in San Antonio’s Dining Scene
- Mezquite, a new Mexican restaurant offering Sonoran-inspired cuisine, opened at Pullman Market in April 2024, contributing to the city’s vibrant culinary landscape.
- Garcia’s Mexican Restaurant in downtown Buda underwent a $500,000 renovation in May 2024, enhancing its facilities and dining experience.
Key Features
| Feature | Details |
|---|---|
| Previous Name | Santa Diabla Cocina Mexicana |
| New Name | Salsita Drinks & Tacos |
| Rebranding Date | December 2024 |
| Reopening Date | November 30, 2024 |
| New Location | The Rim, San Antonio |
| Previous Location | 906 E. Elmira St., San Antonio |
FAQ
What is Salsita?
Salsita is a Mexican eatery formerly known as Santa Diabla Cocina Mexicana. It offers a variety of traditional Mexican dishes and has recently relocated to The Rim, a bustling retail area in San Antonio.
Why did Salsita relocate?
Salsita relocated to The Rim to attract a broader audience by positioning the restaurant in a high-traffic retail area, potentially increasing visibility and customer base.
What was the previous name of Salsita?
Salsita was previously known as Santa Diabla Cocina Mexicana before undergoing a rebranding in December 2024.
When did Salsita reopen at The Rim?
Salsita reopened at The Rim on November 30, 2024, after completing its rebranding and relocation.
What is the significance of The Rim location?
The Rim is a high-traffic retail area in San Antonio, and relocating there aims to increase Salsita’s visibility and attract a larger customer base.
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Author: STAFF HERE SAN ANTONIO WRITER
The SAN ANTONIO STAFF WRITER represents the experienced team at HERESanAntonio.com, your go-to source for actionable local news and information in San Antonio, Bexar County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Fiesta San Antonio, San Antonio Stock Show & Rodeo, and Dia de los Muertos. Our coverage extends to key organizations like the Greater San Antonio Chamber of Commerce and United Way of San Antonio and Bexar County, plus leading businesses in retail, insurance, and energy that power the local economy such as H-E-B, USAA, and Valero Energy. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREDallas.com, and HEREHouston.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
