San Antonio, Texas, January 24, 2026
The San Antonio Botanical Garden has introduced a refreshed brand identity, showcasing updated signage, a modern color palette, and a redesigned website. This significant rebranding effort reflects the garden’s evolution and aims to create a welcoming space for visitors. The new identity replaces the previous logo used for over 20 years and is part of a broader strategic plan focused on modernization and community engagement.
San Antonio Botanical Garden Revamps Image with New Branding
San Antonio, Texas – The San Antonio Botanical Garden has introduced a refreshed brand identity, featuring new signage, a modern color scheme, and an updated website. This rebranding marks a significant milestone for the institution, reflecting its evolution and future direction.
Details of the Rebranding
The updated branding includes:
- New Signage: Updated signs throughout the garden to align with the new brand identity.
- Refreshed Color Scheme: A contemporary color palette that complements the garden’s natural beauty.
- Redesigned Website: An enhanced online presence offering improved navigation and user experience.
Leadership Insights
Katherine Trumble, President and CEO of the San Antonio Botanical Garden, emphasized the importance of this rebranding. She noted that the previous logo, featuring a hibiscus, had been in use for over 20 years. The new brand aims to better represent the garden’s current identity and future aspirations, reinforcing its commitment to being a welcoming space for all visitors.
Background Context
The San Antonio Botanical Garden, established in 1980, has long been a cherished destination for both locals and visitors. Over the years, it has undergone several enhancements, including the addition of the Lucile Halsell Conservatory in 1988 and the expansion of its grounds in 2017. The recent rebranding is part of a broader strategic plan to modernize the garden’s image and continue its mission of education, conservation, and community engagement.
Looking Ahead
With the new branding in place, the San Antonio Botanical Garden is poised to continue its growth and development, offering an enriched experience for all who visit.
Frequently Asked Questions (FAQ)
What changes have been made in the San Antonio Botanical Garden’s rebranding?
The rebranding includes new signage, a refreshed color scheme, and a redesigned website to better reflect the garden’s current identity and future direction.
Why was the rebranding necessary?
The previous logo, featuring a hibiscus, had been in use for over 20 years. The new brand aims to better represent the garden’s evolution and aspirations, reinforcing its commitment to being a welcoming space for all visitors.
What is the history of the San Antonio Botanical Garden?
Established in 1980, the San Antonio Botanical Garden has long been a cherished destination for both locals and visitors. Over the years, it has undergone several enhancements, including the addition of the Lucile Halsell Conservatory in 1988 and the expansion of its grounds in 2017.
What are the future plans for the San Antonio Botanical Garden?
With the new branding in place, the San Antonio Botanical Garden is poised to continue its growth and development, offering an enriched experience for all who visit.
Key Features of the San Antonio Botanical Garden’s Rebranding
| Feature | Description |
|---|---|
| New Signage | Updated signs throughout the garden to align with the new brand identity. |
| Refreshed Color Scheme | A contemporary color palette that complements the garden’s natural beauty. |
| Redesigned Website | An enhanced online presence offering improved navigation and user experience. |
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