San Antonio, January 29, 2026
San Antonio is experiencing substantial growth in its retail sector with the introduction of several multimillion-dollar projects aimed at enhancing the shopping experience for residents and visitors. Key developments include Schertz Station, a mixed-use project, Talley Road Shopping Center, and The Merc, all set to provide diverse dining and retail options. Additionally, the historic Tower Life Building is being redeveloped into luxury apartments while major projects like Seguin Town Center and Innovation Tower promise to transform various parts of the city. These developments reflect San Antonio’s commitment to fostering economic growth and community engagement.
San Antonio’s Retail Landscape Expands with New Developments
San Antonio, Texas – The city is witnessing significant growth in its retail sector, with several multimillion-dollar projects underway to enhance shopping and entertainment options for residents and visitors.
Schertz Station: A 72-Acre Mixed-Use Project Near San Antonio
Schertz Station, a 72-acre mixed-use development located at the intersection of Cibolo Valley Drive and I-35, is making rapid progress. Approximately 25 minutes northeast of downtown San Antonio, the project is set to feature dining, retail, and residential spaces. Recent ribbon-cutting events have introduced popular dining chains such as Panera Bread, which opened in October 2025, and Dave’s Hot Chicken, which welcomed its first customers on January 9, 2026. The development is expected to continue through 2026.
Talley Road Shopping Center: New Retail Hub on San Antonio’s Far Westside
A new $3.6 million shopping center is set to begin construction at the intersection of Talley Road and Wiseman Boulevard on San Antonio’s far west side. The project will add approximately 18,000 square feet of retail and dining options to the area, with completion expected by Spring 2026. Planned tenants include Fatburger and Roundtable Pizza.
The Merc: $350 Million Development in Northwest San Antonio
The Merc, a $350 million development in Northwest San Antonio, is progressing with its first phase of retail buildings totaling 35,000 square feet. The 112-acre project aims to offer a walkable experience with golf and other outdoor recreation, dining, shopping, and apartments. The initial phase broke ground in October 2025.
Seguin Town Center: 543-Acre Retail Project Near San Antonio
Seguin Town Center, a 543-acre master-planned project at the northwest corner of I-10 and Highway 46, has received approval from the Seguin City Council. The development is expected to deliver more than 600,000 square feet of retail space, anchoring the city’s fast-growing north side.
Park North Shopping Center: Historic Sale in San Antonio’s Retail Sector
Park North Shopping Center, a 635,325-square-foot regional retail destination in San Antonio, was sold in December 2025. The transaction represents the largest shopping center sale in the San Antonio market since 2021.
Castle Hills Market: Thriving Retail Center in San Antonio
Castle Hills Market, a 97,682-square-foot neighborhood retail strip in San Antonio, was sold in September 2024. The transaction highlights the city’s rapid growth and lucrative opportunities in the retail sector.
Adaptive Reuse: Tower Life Building Transformed into Residences
The historic Tower Life Building, completed in 1929, is being redeveloped into 242 luxury apartments. The project aims to preserve the building’s historic facade and architectural details while introducing modern amenities. The redevelopment is scheduled to reopen in Fall 2026.
Institute of Texan Cultures Reopens at Frost Tower
The Institute of Texan Cultures (ITC) has reopened at Frost Tower, reconnecting San Antonians with one of the city’s most beloved museums after an 18-month relocation from its longtime location near Hemisfair. The Frost Tower site serves as a temporary home while UTSA evaluates a permanent downtown location.
Plans for 200-Foot Observation Wheel in St. Paul Square
The City of San Antonio’s Historic and Design Review Commission has granted conceptual approval for a new entertainment development north of the Alamodome in St. Paul Square. The project includes a 200-foot-tall observation wheel, plaza area, miniature golf course, and dining space. The development aims to draw additional locals and visitors downtown and tie into the city’s plans for a multibillion-dollar sports and entertainment district nearby.
Innovation Tower: New Landmark at Port San Antonio
Innovation Tower, a new iconic landmark for Port San Antonio’s 1,900-acre Tech Port campus, is in the finalization phase of architectural plans, budget, and schedule. The design phase is expected to take about one year, with an eye toward breaking ground in 2026 and completion of the state-of-the-art facility by 2028.
Frost Bank Tower: New Headquarters in San Antonio
Frost Bank Tower, a 23-story skyscraper in San Antonio, opened in 2019 at a cost of $142 million. It replaced the old Frost Bank Tower as the headquarters of the eponymously named Frost Bank. In early 2025, the Institute of Texan Cultures moved into the building due to its original building being demolished.
Bank of America Plaza: Historic Skyscraper in San Antonio
Bank of America Plaza is a 28-story skyscraper in San Antonio, Texas, completed in 1984. It is the largest office building in the city with 533,171 square feet of office space. In 2016, a piece of art called “Kinetic Skyline” was installed on the side of Bank of America Plaza. USAA purchased the building in downtown San Antonio on August 14, 2017, but ended its deal to move 2,000 employees into downtown offices with the City of San Antonio and Bexar County in spring of 2022.
Milam Building: Historic High-Rise in San Antonio
The Milam Building is a historic 21-story building in downtown San Antonio, Texas, built in 1928. It was the tallest building in San Antonio and the tallest brick and reinforced concrete structure in the United States at the time. It is also known to be the first high-rise air-conditioned office building in the United States.
City Tower: Former Frost Bank Headquarters in San Antonio
City Tower is a 22-story skyscraper in downtown San Antonio, Texas, completed in 1975. It previously served as the headquarters for Frost Bank from 1975 to 2019 until Frost Bank moved into the eponymously named Frost Tower. In 2015, the city of San Antonio acquired the building for $52.9 million and has allotted $88 million for renovations to the building. Upon completion of the renovations, the building will consolidate 24 city departments and 1,400 city employees and will serve as the main office building for the city of San Antonio.
Conclusion
San Antonio’s retail landscape is undergoing an exciting transformation, with numerous developments highlighting the city’s commitment to entrepreneurship, innovation, and community engagement. As new shopping centers and mixed-use projects emerge, they not only enhance local amenities but also stimulate economic growth. Residents and visitors alike will soon enjoy an enriched environment featuring a variety of retail and dining options.
As the city continues to expand its retail footprint, supporting local businesses and staying engaged with community developments will be essential in fostering a vibrant economic future in San Antonio.
Frequently Asked Questions
What is Schertz Station?
Schertz Station is a 72-acre mixed-use development located at the intersection of Cibolo Valley Drive and I-35, featuring dining, retail, and residential spaces, with recent openings like Panera Bread and Dave’s Hot Chicken.
When will the Talley Road Shopping Center be completed?
The Talley Road Shopping Center is expected to be completed by Spring 2026, adding approximately 18,000 square feet of retail and dining options to the area.
What unique features does The Merc offer?
The Merc is a $350 million development that aims to provide a walkable experience with golf and outdoor recreation, dining, shopping, and apartments, with the first phase of retail buildings already underway.
What is the size of Seguin Town Center?
Seguin Town Center is a 543-acre master-planned project expected to deliver more than 600,000 square feet of retail space, strategically located to anchor the city’s fast-growing north side.
What is the Tower Life Building being transformed into?
The Tower Life Building is being redeveloped into 242 luxury apartments, preserving its historic facade while introducing modern amenities, and is scheduled to reopen in Fall 2026.
| Project Name | Description | Size/Investment | Completion Date |
|---|---|---|---|
| Schertz Station | Mixed-use development with dining, retail, and residential spaces. | 72 acres | 2026 |
| Talley Road Shopping Center | New retail hub with dining options. | $3.6 million, 18,000 sq ft | Spring 2026 |
| The Merc | Walkable development with golf, shopping, and apartments. | $350 million, 112 acres | 2026 |
| Seguin Town Center | Master-planned retail project. | 543 acres, 600,000 sq ft | Pendng approval |
| Tower Life Building | Redevelopment into luxury apartments. | 242 units | Fall 2026 |
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