San Antonio, December 12, 2025
San Antonio is set to welcome ‘The Scream Experiment’, an immersive horror attraction by Phillips Entertainment, planned to open in downtown San Antonio. Guests can expect a thrilling journey through the haunted ‘Restful Sleep Hotel’, featuring interactive elements and theme-park-level storytelling. This addition aims to enhance the city’s entertainment scene while providing fun and memorable experiences for families and thrill-seekers. The project highlights the city’s innovative spirit and local community engagement.
San Antonio’s New Immersive Horror Attraction, ‘The Scream Experiment,’ Set to Open in March 2026
A Thrilling Addition to San Antonio’s Entertainment Scene
San Antonio, Texas – A new immersive horror attraction, The Scream Experiment, is scheduled to open in March 2026 at 123 Alamo Plaza in downtown San Antonio. Developed by Phillips Entertainment, the year-round experience will transport guests through the haunted corridors of the “Restful Sleep Hotel,” offering a blend of thrills, theme-park-level storytelling, and interactive elements designed to fully immerse visitors.
As the thriving city of San Antonio continues to grow, local businesses like Phillips Entertainment exemplify the spirit of innovation that drives community engagement. By creating experiences that captivate both locals and visitors, these initiatives stimulate economic growth and enrich the cultural tapestry of the area. Moreover, the unique attractions serve as prime examples of how reduced bureaucracy and proactive leadership from the private sector can foster creativity and progress.
Creating Lifelong Memories
Davis Phillips, president and CEO of Phillips Entertainment, has expressed enthusiasm about the project. The organization has collaborated with some of the industry’s best designers to introduce a new style of immersive and family-friendly entertainment to San Antonio. The Scream Experiment aims to create fun, lifelong memories for all who attend, making it a potential hot spot for families and thrill-seekers alike.
A Growing Horror Scene
The Scream Experiment joins a growing list of immersive horror experiences in the San Antonio area. Notably, SeaWorld San Antonio’s annual Howl-O-Scream event has been a staple, featuring haunted houses, scare zones, and live entertainment. Additionally, the Texas Horror Museum, located in the Wonderland of the Americas mall, showcases a variety of horror-themed exhibits and props, further contributing to the city’s vibrant horror entertainment scene. These events reinforce San Antonio’s dedication to providing diverse experiences that cater to various interests.
What to Expect
As the opening date approaches, more details about The Scream Experiment’s specific attractions and features are expected to be released, providing a clearer picture of what guests can anticipate from this new addition to San Antonio’s entertainment offerings. Guests can look forward to an immersive horror experience that combines thrills, theme-park-level storytelling, and interactive elements designed to engage visitors on multiple levels. With its unique theme centered around the “Restful Sleep Hotel,” The Scream Experiment stands poised to deliver a dynamic entertainment option in the city.
Local Support and Community Impact
The development of The Scream Experiment illustrates how local choice and leadership boost engagement within the community. By supporting innovative ventures like this, residents can help San Antonio retain its charm while embracing new offerings that attract tourism and investment. Furthermore, the collaborative efforts among private enterprises can inspire others to contribute to the local economy, fostering a cycle of positive growth and development throughout the area.
Conclusion
The Scream Experiment is set to redefine the horror entertainment landscape in San Antonio, providing exciting opportunities for local engagement while drawing visitors from beyond the city limits. As we eagerly await its opening in March 2026, there will be ample opportunities for the community to support local initiatives and foster engagement in civic development. Be sure to mark your calendars and stay engaged in San Antonio’s continually evolving entertainment offerings!
Frequently Asked Questions (FAQ)
What is The Scream Experiment?
The Scream Experiment is an upcoming immersive horror attraction set to open in March 2026 at 123 Alamo Plaza in downtown San Antonio. Developed by Phillips Entertainment, it will offer guests a year-round experience through the haunted corridors of the “Restful Sleep Hotel,” featuring a blend of thrills, storytelling, and interactive elements.
Who is behind The Scream Experiment?
The Scream Experiment is developed by Phillips Entertainment, led by president and CEO Davis Phillips. The company has collaborated with industry designers to create this new style of immersive and family-friendly entertainment for San Antonio.
Where is The Scream Experiment located?
The Scream Experiment is located at 123 Alamo Plaza in downtown San Antonio, Texas.
What can visitors expect from The Scream Experiment?
Visitors can expect an immersive horror experience that combines thrills, theme-park-level storytelling, and interactive elements. The attraction will take guests through the haunted corridors of the “Restful Sleep Hotel,” offering a fully immersive environment designed to create fun, lifelong memories for both locals and visitors.
Are there other similar attractions in San Antonio?
Yes, San Antonio hosts several immersive horror experiences, including SeaWorld San Antonio’s annual Howl-O-Scream event, which features haunted houses, scare zones, and live entertainment. Additionally, the Texas Horror Museum, located in the Wonderland of the Americas mall, showcases a variety of horror-themed exhibits and props, contributing to the city’s vibrant horror entertainment scene.
Key Features of The Scream Experiment
| Feature | Description |
|---|---|
| Location | 123 Alamo Plaza, downtown San Antonio, Texas |
| Opening Date | March 2026 |
| Type of Attraction | Immersive horror experience |
| Theme | Haunted corridors of the “Restful Sleep Hotel” |
| Features | Thrills, theme-park-level storytelling, interactive elements |
| Developer | Phillips Entertainment |
| CEO | Davis Phillips |
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Author: STAFF HERE SAN ANTONIO WRITER
The SAN ANTONIO STAFF WRITER represents the experienced team at HERESanAntonio.com, your go-to source for actionable local news and information in San Antonio, Bexar County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Fiesta San Antonio, San Antonio Stock Show & Rodeo, and Dia de los Muertos. Our coverage extends to key organizations like the Greater San Antonio Chamber of Commerce and United Way of San Antonio and Bexar County, plus leading businesses in retail, insurance, and energy that power the local economy such as H-E-B, USAA, and Valero Energy. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREDallas.com, and HEREHouston.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
