San Antonio, TX, November 22, 2025
A recent survey reveals that 93% of small business owners in the U.S. have a positive outlook for growth in 2026, despite concerns about the national economy. While many anticipate challenges, especially with supply chains and labor shortages, a majority plan to invest in technology and workforce development. This optimism highlights the resilience of local entrepreneurs and their role in fueling economic recovery.
Small Business Owners Optimistic About 2026 Growth Prospects
San Antonio, TX – In a climate that continues to present economic hurdles, it’s heartening to report that an overwhelming majority of small business owners across the United States maintain a positive outlook toward their growth trajectories for the year 2026. Recent surveys reveal that 93% of these entrepreneurs foresee moderate to significant growth over the coming year, with 31% expecting significant growth—the most buoyant outlook since Q1 2024.
Despite the overall optimism, there is a growing concern regarding the national economic landscape. Nearly 49% of small business owners anticipate a weaker economy in the near term, an increase in caution compared to perceptions in 2024. Nevertheless, about 66% of respondents express positive revenue forecasts for their own enterprises, and only a small minority, specifically 9%, predict a sales decline.
Optimism Amid Economic Concerns
The unwavering spirit of small business owners is commendable, especially when faced with uncertainty. Though many predict fluctuations in the national economic climate, the majority remain focused on their revenue growth, embodying a resilient attitude that is essential for entrepreneurial success. The foresight of local entrepreneurs can potentially pave the way for economic recovery and innovation, especially in regions like San Antonio where community support plays a pivotal role in nurturing local businesses.
Embracing Technology and Innovation
In response to current challenges, a notable shift towards technology integration is evident among small businesses. A remarkable 72% of business owners are currently leveraging Artificial Intelligence (AI) within their operations, and an additional 7% plan to adopt AI technology within the next year. The impact of AI appears largely beneficial, with 94% of those employing it reporting improvements in operational efficiency and productivity.
Addressing Supply Chain and Labor Challenges
Despite this optimism and technological progress, challenges remain persistently. Supply chain disruptions affect approximately 75% of small business owners, compelling more than half to raise their prices as a reactive strategy. Additionally, a significant 61% report struggles related to labor shortages, leading many business owners to work longer hours or to enhance wages to attract necessary talent. The ability to navigate these issues effectively will be crucial for sustaining growth in the local economy.
Investment Plans for 2026
Looking ahead, a resounding 91% of small business owners are preparing to invest in various aspects of their operations throughout 2026. Key focus areas for these investments include staff training, digital technology upgrades, and recruitment initiatives. Invigorating investment in these sectors is expected to bolster operational efficiency and facilitate sustainable growth in a competitive environment.
Conclusion
As we look towards the future, it is clear that small business owners across the United States, including those in San Antonio, remain steadfast in their belief in growth and innovation, despite the backdrop of economic concerns. Their proactive strategies, which include embracing new technologies and committing to investments in workforce development, place them in a favorable position to capitalize on upcoming opportunities. It is vital for our community to support these local enterprises, as their success directly contributes to the overall health of San Antonio’s economy.
FAQ
What percentage of small business owners expect growth in 2026?
93% of small businesses anticipate moderate to significant growth over the next year, with 31% projecting significant growth—the highest since Q1 2024.
How are small businesses addressing economic challenges?
Many small businesses are embracing technology, with 72% utilizing Artificial Intelligence (AI) in their operations. Additionally, 91% plan to invest in 2026, focusing on staff training, digital technology, and recruitment.
What challenges are small businesses facing?
Small businesses are encountering supply chain disruptions, with 75% reporting issues and over half raising prices to mitigate disruptions. Labor shortages are also a concern, with 61% of business owners facing challenges in this area.
Key Features
| Feature | Details |
|---|---|
| Growth Expectations | 93% of small businesses anticipate moderate to significant growth over the next year, with 31% projecting significant growth—the highest since Q1 2024. |
| Economic Outlook | Approximately 49% of small business owners predict a weaker national economy in the coming months, a notable increase from 2024. |
| Technology Adoption | 72% of small business owners are utilizing Artificial Intelligence (AI) in their operations, with an additional 7% planning to adopt AI within the next year. |
| Supply Chain and Labor Challenges | 75% of business owners report facing supply chain issues, with over half (52%) raising prices to mitigate disruptions. Additionally, 61% of business owners are dealing with labor shortages. |
| Investment Plans | 91% of small businesses plan to invest in 2026, focusing on staff training and development (32%), digital technology and IT (32%), and recruitment (27%). |
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Author: STAFF HERE SAN ANTONIO WRITER
The SAN ANTONIO STAFF WRITER represents the experienced team at HERESanAntonio.com, your go-to source for actionable local news and information in San Antonio, Bexar County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Fiesta San Antonio, San Antonio Stock Show & Rodeo, and Dia de los Muertos. Our coverage extends to key organizations like the Greater San Antonio Chamber of Commerce and United Way of San Antonio and Bexar County, plus leading businesses in retail, insurance, and energy that power the local economy such as H-E-B, USAA, and Valero Energy. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREDallas.com, and HEREHouston.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
