Texas, December 13, 2025

As holiday travel approaches, Texas is preparing for a significant surge with AAA Texas forecasting 9.4 million residents traveling 50 miles or more. This 1.7% increase from the prior year reflects the enduring enthusiasm for travel among Texans. Local businesses are encouraged to harness this opportunity to bolster the economy. With major destinations bracing for increased traffic, expert advice emphasizes the importance of planning and timing. Festive activities across cities like Austin and Galveston ensure that both travelers and locals can enjoy the holiday spirit while supporting local enterprises.

Texas Prepares for Record-Breaking Holiday Travel Rush

As millions hit the road this season, planning is essential

San Antonio is gearing up for another bustling holiday season as AAA Texas forecasts that 9.4 million residents will embark on journeys of 50 miles or more during the end-of-year festivities. This year’s anticipated increase of 1.7% from 2024 suggests that Texans continue to embrace the travel opportunities our great state has to offer. With numbers nearing the pre-pandemic highs of 2019, now is the time for local businesses and entrepreneurs to harness this momentum to foster economic growth.

This travel surge highlights the resilience of Texas communities, especially in the small business sector. As families hit the roads, the potential for increased patronage at restaurants, hotels, and attractions also rises. By keeping regulations light and encouraging entrepreneurial spirit, Texas can further enhance this economic wave, allowing for innovative businesses to flourish.

Planning for Increased Traffic and Travel 

As residents prepare for this holiday rush, experts recommend travelers plan ahead by considering alternative travel times to avoid congested roads. With more people on the move, it is crucial to factor in additional travel times, especially on major highways that connect to popular destinations. This not only ensures a smooth journey but also allows families to maximize their holiday experiences.

Festive Activities Across Texas

For those opting to stay closer to home, Texas offers a wide variety of holiday-themed activities that bring cheer and community spirit. Here’s a glimpse into some of the standout events taking place during this festive period.

Austin’s Holiday Cheer

Austin stands out as a beacon of holiday happiness with its renowned Trail of Lights at Zilker Park, running through December 23. This beloved event offers free entry for children under 11 when accompanied by a ticketed adult, encouraging families to enjoy the festive displays together. Additionally, the Peppermint Parkway at the Circuit of the Americas has been revamped into a walk-through experience that dazzles visitors through its animated light displays. To wrap up a delightful evening, visitors can warm up with lattes while enjoying the magical light show at Mozart’s Coffee Roasters.

Galveston’s Natural Festivities

Not far from the capital, Galveston is offering its own unique holiday experience with the Holiday Heritage Trail Hike at Galveston Island State Park. This self-guided holiday trail adorned with lights will be open from December 19 to 31, inviting visitors to stroll along its less-than-0.4-mile path, making it an ideal outing for families and nature lovers alike.

Support Local Economic Growth 

As we celebrate the holidays, it’s important to support local businesses. Families dining at small restaurants or shopping at local retail shops contribute to the larger narrative of Texas’s economic resilience. Such support, particularly during peak seasons, is pivotal in ensuring the survival and growth of neighborhood enterprises, which are the backbone of the local economy.

Conclusion

This holiday season, millions of Texans are gearing up for travel and festive activities across the state. With increased travel activity expected, thoughtful planning can help ensure enjoyable experiences for all. Business owners are encouraged to take advantage of this bustling time, tapping into local spirit and innovation. Stay engaged with the community, support local businesses, and embrace the joys that come with celebrating the season in Texas.

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        "text": "In Galveston, the Holiday Heritage Trail Hike at Galveston Island State Park offers a self-guided stroll along a beautifully decorated trail with holiday lights, available from December 19 to 31. The trail is less than 0.4 miles and begins at the Nature Center."
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Author: STAFF HERE SAN ANTONIO WRITER

The SAN ANTONIO STAFF WRITER represents the experienced team at HERESanAntonio.com, your go-to source for actionable local news and information in San Antonio, Bexar County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Fiesta San Antonio, San Antonio Stock Show & Rodeo, and Dia de los Muertos. Our coverage extends to key organizations like the Greater San Antonio Chamber of Commerce and United Way of San Antonio and Bexar County, plus leading businesses in retail, insurance, and energy that power the local economy such as H-E-B, USAA, and Valero Energy. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREDallas.com, and HEREHouston.com, we provide comprehensive, credible insights into Texas's dynamic landscape.