San Antonio Bakeries Prepare for Three Kings Day Celebrations

Colorful rosca de reyes bread displayed for Three Kings Day celebrations in San Antonio.

San Antonio, January 1, 2026

As Three Kings Day approaches, bakeries in San Antonio are gearing up to celebrate this cherished Hispanic holiday. Local entrepreneurs are crafting traditional rosca de reyes, a round bread that symbolizes the crowns of the kings and often contains a figurine of baby Jesus. Local favorites like La Panadería and Chavez Supermarket are offering pre-orders to ensure families can partake in the festivities. The event underscores the importance of community and family gatherings, marking the end of the Christmas season with delicious culinary traditions.

San Antonio Bakeries Gear Up for Three Kings Day Celebrations

Local bakers prepare for a cherished tradition with festive breads

San Antonio bakeries are preparing to celebrate Three Kings Day, also known as Día de los Reyes, on January 6, 2026. This important Hispanic holiday commemorates the Biblical story of the three kings who journeyed to present gifts of gold, frankincense, and myrrh to baby Jesus. A cornerstone of the festivities is the rosca de reyes, a round bread that symbolizes the crowns of the kings and often contains a small plastic figurine that represents baby Jesus.

As this special day approaches, local entrepreneurs in the bakery industry are showing their resilience and creativity by crafting these traditional breads, ensuring that San Antonio’s rich cultural heritage is celebrated in style. The availability of fresh roscas de reyes not only satisfies local demand but also highlights the importance of community and family gatherings, reflecting the spirit of togetherness that is integral to this holiday.

Featured Bakeries and Offerings

La Panadería is already accepting pre-orders for their family-sized roscas de reyes, priced at $29, alongside packs of six small breads also priced at $29. Customers can conveniently pick up their orders from any of their five locations between January 3 and January 6. La Panadería emphasizes that while Three Kings Day marks the culmination of the Christmas season, it also signifies a time for reflection and family bonding through culinary traditions.

Chavez Supermarket is another key player in the festivities, offering homemade roscas de reyes from January 4 to January 6. Each rosca comes complete with one or more plastic figurines of baby Jesus hidden inside. According to tradition, the person who finds the figurine in their slice is tasked with hosting a tamales feast for their family and friends on February 2, known as Candelaria Day.

Additionally, longstanding institutions such as Bedoy’s Bakery, serving the community since 1961, will present their own variations of rosca de reyes. This bakery is well-known for its authentic pan dulce and has become a beloved family-run business in San Antonio, highlighting the entrepreneurial spirit that defines the area.

Learn More About Three Kings Day

As the excitement builds around Three Kings Day, San Antonio residents are encouraged to place their orders early to ensure they can enjoy this beloved festive bread. The rosca de reyes not only adds flavor to community celebrations but also reinforces the rich cultural tapestry of San Antonio’s culinary landscape.

Frequently Asked Questions (FAQ)

What is Three Kings Day?

Three Kings Day, or Día de los Reyes, is a traditional Hispanic holiday celebrated on January 6, honoring the Biblical story of the three kings who brought gifts to baby Jesus. It marks the end of the Christmas season and is a time for community and family gatherings.

What is a rosca de reyes?

A rosca de reyes is a round bread symbolizing the crowns worn by the three kings. It is traditionally baked with a small plastic figurine representing baby Jesus hidden inside. Finding the figurine in your slice signifies that you will host a tamales feast on February 2, known as Candelaria Day.

Where can I order rosca de reyes in San Antonio?

Several bakeries in San Antonio offer rosca de reyes, including La Panadería, Chavez Supermarket, and Bedoy’s Bakery. It’s recommended to place your orders early to ensure availability.

When should I pick up my rosca de reyes?

Pickup dates vary by bakery. For example, La Panadería offers pickup options from January 3 through January 6. It’s best to check with the specific bakery for their pickup schedule.

What is the significance of finding the figurine in the rosca de reyes?

Traditionally, the person who finds the figurine in their slice is expected to host a tamales feast on February 2, known as Candelaria Day. This practice is a cherished part of the Three Kings Day celebration.

Key Features of the Article

Feature Description
Event Three Kings Day (Día de los Reyes) on January 6, 2026
Tradition Celebration of the three kings bringing gifts to baby Jesus
Central Food Rosca de reyes, a round bread with a figurine inside
Participating Bakeries La Panadería, Chavez Supermarket, Bedoy’s Bakery
Order Dates La Panadería: January 3–6; Chavez Supermarket: January 4–6
Tradition for Finding Figurine Host a tamales feast on February 2, known as Candelaria Day

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