New Braunfels, Texas, January 27, 2026
Marriott International plans to construct a new TownePlace Suites hotel in New Braunfels, Texas, with an investment of approximately $7.5 million. The hotel will feature residential-style suites and is set to open by May 2027. Located at 2211 Sophie Lane, it will be less than five miles from downtown, contributing to the local hospitality sector, which is seeing significant growth.
New Braunfels, Texas
Marriott Announces $7.5 Million TownePlace Suites in New Braunfels
Marriott International is set to build a new extended-stay hotel in New Braunfels, Texas. The planned TownePlace Suites will span 61,922 square feet and is projected to cost approximately $7.5 million. Construction is expected to be completed by May 2027.
Project Details
The hotel will be located at 2211 Sophie Lane, less than five miles from downtown New Braunfels. TownePlace Suites is Marriott’s midscale, extended-stay brand, offering residential-style studios and one- and two-bedroom suites with fully equipped kitchens.
Local Hospitality Developments
New Braunfels is experiencing significant growth in its hospitality sector. In October 2025, construction began on a $40 million SpringHill Suites hotel along the Guadalupe River, featuring 150 suites and various amenities.
City Incentives
To attract and support business development, the New Braunfels City Council recently lowered the threshold for Chapter 380 incentive agreements from $10 million to $1 million. This program allows the city to offer tax breaks, grants, or loans to private companies.
About TownePlace Suites
TownePlace Suites is Marriott’s midscale, extended-stay hotel brand designed for longer trips. It offers residential-style studios and one- and two-bedroom suites featuring fully equipped kitchens.
About Marriott International
Marriott International is a global hospitality company known for its diverse portfolio of brands, including TownePlace Suites, catering to various traveler needs and preferences.
FAQ
What is the location of the new TownePlace Suites hotel in New Braunfels?
The hotel will be located at 2211 Sophie Lane, less than five miles from downtown New Braunfels.
What amenities will the TownePlace Suites hotel offer?
The hotel will offer residential-style studios and one- and two-bedroom suites with fully equipped kitchens.
When is the TownePlace Suites hotel expected to open?
Construction is expected to be completed by May 2027.
What other hotel developments are happening in New Braunfels?
In October 2025, construction began on a $40 million SpringHill Suites hotel along the Guadalupe River, featuring 150 suites and various amenities.
What incentives has the New Braunfels City Council implemented to attract businesses?
The City Council recently lowered the threshold for Chapter 380 incentive agreements from $10 million to $1 million, allowing the city to offer tax breaks, grants, or loans to private companies.
Key Features of the TownePlace Suites Hotel
| Feature | Description |
|---|---|
| Location | 2211 Sophie Lane, less than five miles from downtown New Braunfels |
| Size | 61,922 square feet |
| Estimated Cost | $7.5 million |
| Completion Date | May 2027 |
| Brand | TownePlace Suites by Marriott |
| Amenities | Residential-style studios and one- and two-bedroom suites with fully equipped kitchens |
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