San Antonio, February 4, 2026
Toyota’s electrified vehicle sales in San Antonio soared in January 2026, with the Tundra hybrid achieving a 46.7% sales increase and the Sequoia hybrid a 37.3% rise. This growth comes amid broader industry challenges and follows the elimination of federal tax incentives for electrified vehicles. Despite a 6.1% decline in overall electrified vehicle sales for Toyota, the local demand for these hybrids remains robust, marking a continued positive trend for San Antonio manufacturing.
San Antonio’s Toyota Electrified Vehicle Sales Surge in January
San Antonio, Texas – Sales of Toyota’s electrified Tundra and Sequoia hybrids, manufactured at the company’s South Side plant, experienced significant growth in January 2026. The Tundra hybrid saw a 46.7% increase, with 1,784 units sold compared to 1,216 in January 2025. The Sequoia hybrid experienced a 37.3% rise, selling nearly 1,900 units, up from 1,391 the previous year.
Performance Amid Industry Trends
These gains mark the fourth consecutive month of increased sales for San Antonio-made hybrid models, even as other electrified vehicles face challenges. Notably, Toyota’s overall electrified vehicle sales declined by 6.1% in January, with 5,159 fewer units sold compared to the same month in 2025.
Impact of Tax Incentive Changes
The surge in sales for the San Antonio-made hybrids coincides with the elimination of federal tax incentives for electrified vehicle purchases in October 2025. Despite this policy change, demand for these locally produced models remains strong.
Overall Sales Performance
In January 2026, Toyota’s North American division reported an 8.1% increase in total vehicle sales, reaching 176,853 units. Electrified vehicles accounted for 47% of total sales volume, with 1,183,248 units sold throughout the year.
Background on San Antonio Manufacturing
Toyota’s South Side plant in San Antonio has been a key production site for the Tundra and Sequoia models. The plant employs approximately 3,600 people, with plans to expand beyond 4,000 employees upon the completion of a new rear axle assembly plant.
Looking Ahead
The continued success of San Antonio-made electrified vehicles suggests a strong market preference for these models, even amid broader industry challenges. Toyota’s commitment to innovation and local manufacturing appears to be a significant factor in this positive trend.
Frequently Asked Questions (FAQ)
What are the sales figures for Toyota’s electrified Tundra and Sequoia hybrids in January 2026?
The Tundra hybrid experienced a 46.7% increase in sales, with 1,784 units sold compared to 1,216 in January 2025. The Sequoia hybrid saw a 37.3% rise, selling nearly 1,900 units, up from 1,391 the previous year.
How do these sales figures compare to Toyota’s overall electrified vehicle sales?
Despite the gains in San Antonio-made hybrids, Toyota’s overall electrified vehicle sales declined by 6.1% in January, with 5,159 fewer units sold compared to the same month in 2025.
What impact did the elimination of federal tax incentives have on these sales?
Even after the elimination of federal tax incentives for electrified vehicle purchases in October 2025, demand for San Antonio-made hybrids remained strong, indicating sustained consumer interest in these models.
What is the current status of Toyota’s South Side plant in San Antonio?
The plant employs approximately 3,600 people, with plans to expand beyond 4,000 employees upon the completion of a new rear axle assembly plant.
How did Toyota’s North American division perform in January 2026?
In January 2026, Toyota’s North American division reported an 8.1% increase in total vehicle sales, reaching 176,853 units. Electrified vehicles accounted for 47% of total sales volume, with 1,183,248 units sold throughout the year.
| Feature | Tundra Hybrid | Sequoia Hybrid |
|---|---|---|
| Sales Increase in January 2026 | 46.7% | 37.3% |
| Units Sold in January 2026 | 1,784 | Nearly 1,900 |
| Manufacturing Location | San Antonio, Texas | San Antonio, Texas |
| Impact of Tax Incentive Changes | Strong demand despite elimination of federal tax incentives in October 2025 | Strong demand despite elimination of federal tax incentives in October 2025 |
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The SAN ANTONIO STAFF WRITER represents the experienced team at HERESanAntonio.com, your go-to source for actionable local news and information in San Antonio, Bexar County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Fiesta San Antonio, San Antonio Stock Show & Rodeo, and Dia de los Muertos. Our coverage extends to key organizations like the Greater San Antonio Chamber of Commerce and United Way of San Antonio and Bexar County, plus leading businesses in retail, insurance, and energy that power the local economy such as H-E-B, USAA, and Valero Energy. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREDallas.com, and HEREHouston.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
