News Summary
UTSA Athletics has expanded its partnership with Ancira Auto Group, making Ancira the official on-field sponsor for UTSA Football. This three-year agreement will enhance brand visibility at the Alamodome and introduce Name, Image, and Likeness opportunities for student-athletes. Ancira’s involvement aims to increase community engagement through initiatives like the Ancira Cash Cannon and Punt For A Pickup. With ambitious goals set for filling the Alamodome in the upcoming season, this partnership represents a significant commitment to the growth of UTSA Athletics.
San Antonio, Texas
UTSA Athletics has announced an expanded partnership with the Ancira Auto Group, making Ancira the official on-field sponsor for UTSA Football. This historic agreement was revealed on Saturday and marks a significant step for both organizations.
The partnership, which will last for three years, signifies Ancira’s commitment to UTSA and its athletics program. The Ancira logo will prominently be displayed in red and white on the 25-yard lines at the Alamodome during home football games, bringing brand visibility to thousands of fans.
In addition to field sponsorship, Ancira will introduce Name, Image, and Likeness (NIL) opportunities for UTSA student-athletes, enhancing the support provided to them. Traditional sponsorship elements will continue, and new in-game activations are set to roll out in 2025 as part of the partnership’s growth strategy.
Ancira’s Role and Contributions
Ancira Auto Group, operational since 1972, has been a leading dealer group in San Antonio. Its involvement with UTSA Athletics expands beyond mere sponsorship; Ancira will operate a dealer-car program, aiming to enhance fan engagement and promote community interaction. Initiatives such as the Ancira Cash Cannon and Ancira Punt For A Pickup will be introduced during games to further enhance the experience for attendees.
UTSA Athletics has set ambitious goals for the future, aiming to fill the Alamodome for the upcoming 2025 season as part of their 2-1-0 Challenge. Goodwill San Antonio will assist in ticket sales for this initiative, backed by Goodwill’s Business Services team, which will support community ticket sales.
In 2024, UTSA Athletics reported selling 10,035 season football tickets, marking the highest season ticket sales figures since 2015. This demonstrates a growing interest in the program and indicates a promising landscape for future partnerships and initiatives within UTSA Athletics.
Background of the Partnership
The decision to allow corporate advertising on college football fields was influenced by recent rule changes made by the NCAA in June 2024. Ancira is recognized as the first-ever field sponsor for UTSA Football, a milestone that highlights the evolving landscape of college athletics and sponsorships.
Lisa Campos, the Vice President for Intercollegiate Athletics at UTSA, acknowledged Ancira’s long-term support for UTSA student-athletes, emphasizing the significance of this partnership in furthering the mission of UTSA Athletics. Ancira’s commitment to the community and the future of UTSA Athletics has been strongly articulated throughout the announcement, particularly by Vice President April Ancira, who expressed excitement about the potential positive impact on both UTSA and San Antonio.
What is the duration of the Ancira Auto Group and UTSA Athletics partnership?
The partnership is set to last for three years.
What will the Ancira Auto Group’s logo feature during games?
The Ancira logo will be displayed in red and white on the 25-yard lines at the Alamodome during UTSA home football games.
What opportunities will Ancira provide for UTSA student-athletes?
The partnership includes Name, Image, and Likeness (NIL) opportunities for UTSA student-athletes.
Which organization will assist in ticket sales for UTSA’s 2-1-0 Challenge?
Goodwill San Antonio will assist UTSA Athletics in ticket sales for the 2-1-0 Challenge.
| Feature | Description |
|---|---|
| Duration | Three years |
| Logo Display | On the 25-yard lines at the Alamodome |
| NIL Opportunities | Provided for UTSA student-athletes |
| Community Support | Goodwill San Antonio’s assistance with ticket sales |
| Date | Event | Status/Source |
|---|---|---|
| June 2024 | NCAA rule changes allow corporate advertising on football fields | New rules |
| April 1, 2025 | Introduction of Ancira Cash Cannon and Ancira Punt For A Pickup | Partnership rollout |
